Business Marketing Manager, Middle East and Africa
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Key skills for this role
Role Overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in EMEA.
The role supports businesses, brands, agencies, partners, and industry stakeholders across the Middle East and Africa.
The position develops and delivers marketing initiatives covering Meta's business solutions across multiple audiences and channels.
Key Skills for This Role
Full Job Posting
Role overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in EMEA.
The role supports businesses, brands, agencies, partners, and industry stakeholders across the Middle East and Africa.
The position develops and delivers marketing initiatives covering Meta's business solutions across multiple audiences and channels.
Responsibilities
- Deliver marketing activations across events, campaigns, programs, training, and content.
- Develop and drive multi-regional integrated marketing programs aligned with global and EMEA priorities.
- Own and project-manage initiatives while identifying opportunities for revenue and measurable impact.
- Apply data-driven marketing strategies to test, measure, optimize, and scale initiatives.
- Redesign workflows to leverage AI capabilities and coordinate multiple AI tools.
- Engage leaders, communicate AI-driven impact, and support broader AI adoption.
- Partner with internal teams and external agencies to ensure high-quality delivery.
- Document and communicate measurable impact and return on investment to leadership.
- Use AI responsibly and ethically while protecting people, data, and intellectual property.
Minimum qualifications
- 10+ years of experience developing and executing data-driven B2B or enterprise marketing strategies.
- Ability to communicate complex marketing metrics, insights, and results to diverse stakeholders.
- Experience collaborating with cross-functional and external teams in an agile framework.
- Ability to manage multiple initiatives and focus on the highest-impact opportunities.
- Comfort with ambiguity and adapting strategies in real time across international teams.
- Experience in a fast-paced, global marketing environment.
- Experience incorporating data insights and AI-powered workflows into marketing campaigns.
Preferred qualifications
- BA or BS degree.
- Ongoing AI skill development, including prompt or context engineering and agent orchestration.
- Experience redesigning workflows with AI tools and delivering measurable AI-driven outcomes.
- Experience implementing responsible and ethical AI practices.
- B2B marketing experience in the technology sector.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses.
Meta develops products including Facebook, Messenger, Instagram, WhatsApp, and immersive augmented and virtual reality experiences.
Compensation
- Compensation is determined by skills, qualifications, experience, and location.
- Posting compensation language refers to base hourly, monthly, or annual compensation and excludes applicable bonus, equity, or sales incentives.
- Meta offers employee benefits in addition to base compensation.
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