Business Marketing Manager, Middle East and Africa

Role Overview

Responsibilities

• Deliver activations across events, campaigns, programs, training, and content.
• Develop multi-regional integrated marketing programs aligned with strategic priorities.
• Manage initiatives, identify opportunities, and drive measurable revenue and business impact.
• Redesign workflows to use AI tools and capabilities effectively.
• Test, measure, optimize, and scale initiatives using data-driven marketing strategies.
• Engage leaders, communicate AI-driven impact, and share learnings to support adoption.
• Partner with internal teams and external agencies to deliver high-quality marketing work.
• Use analytics to influence decisions, experiment with emerging AI technologies, and solve ambiguous problems.
• Report measurable impact and return on investment to leadership.
• Use AI responsibly while protecting people, data, and intellectual property.

Minimum Qualifications

• 10+ years of experience developing and executing data-driven B2B or enterprise marketing strategies.
• Craft data-driven narratives that communicate complex marketing metrics and results.
• Collaborate with cross-functional and external teams in an agile framework.
• Manage multiple initiatives while focusing on the highest-impact opportunities.
• Adapt strategies in real time across international teams using data insights and AI tools.
• Work effectively in a fast-paced, global marketing environment.
• Incorporate data insights and AI-powered workflows into marketing campaigns.

Preferred Qualifications

• BA or BS degree.
• Ongoing development of AI skills such as prompt or context engineering and agent orchestration.
• Experience redesigning workflows with AI tools and delivering measurable AI-driven outcomes.
• Experience implementing responsible and ethical AI practices, including risk assessment, bias mitigation, and quality reviews.