Business Marketing Manager, Middle East and Africa
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Key skills for this role
Role Overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in the Middle East and Africa.
The role develops and delivers B2B marketing initiatives for businesses, brands, agencies, partners, industry organizations, and influencers.
Key Skills for This Role
Full Job Posting
Role Overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in the Middle East and Africa.
The role develops and delivers B2B marketing initiatives for businesses, brands, agencies, partners, industry organizations, and influencers.
Responsibilities
- Deliver marketing activations across events, campaigns, programs, training, and content using AI-integrated workflows.
- Develop and drive multiregional integrated marketing programs with a vertical focus aligned to global and EMEA priorities.
- Own and project-manage initiatives, identify opportunities, and drive execution, revenue, and measurable impact.
- Redesign workflows to leverage multiple AI tools in parallel.
- Apply data-driven strategies to hypothesize, test, measure, optimize, and scale initiatives.
- Engage leaders, gain support for new directions, and communicate measurable AI-driven impact and learnings.
- Partner with internal teams and external agencies to ensure high-quality delivery and influence decisions.
- Experiment with emerging AI technologies, document results, communicate ROI, and use AI responsibly to protect data and intellectual property.
Minimum Qualifications
- At least 10 years of experience developing and executing data-driven B2B or enterprise marketing strategies that drive measurable growth.
- Ability to communicate complex marketing metrics, insights, and results to diverse stakeholders through data-driven narratives.
- Experience collaborating with cross-functional and external teams in an agile framework.
- Proven ability to manage multiple initiatives and priorities while focusing on high-impact opportunities.
- Comfort with ambiguity and using data insights and AI tools to adapt strategies in real time across international teams.
- Experience in a fast-paced, global marketing environment with a strategic and impact-driven approach.
- Experience incorporating data insights and AI-powered workflows into marketing campaigns.
Preferred Qualifications
- BA or BS degree is preferred.
- Ongoing AI skill development, including prompt or context engineering and agent orchestration, is preferred.
- Experience redesigning workflows with AI tools and delivering measurable AI-driven outcomes is preferred.
- Experience implementing responsible and ethical AI practices is preferred.
- B2B marketing experience in the technology sector is preferred.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses.
Meta's products include Facebook, Messenger, Instagram, and WhatsApp, and the company is developing augmented and virtual reality technologies.
Compensation Information
- Compensation is determined by skills, qualifications, experience, and location.
- Posting compensation details may reflect a base hourly rate, monthly rate, or annual salary and exclude applicable bonus, equity, or sales incentives.
- Meta offers benefits in addition to base compensation.
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