Business Development Representative
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Key skills for this role
Key Skills for This Role
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What you'll be doing...
You’ll generate 8 Sales-Qualified Opportunities (SQOs) per month across SAP (~50%), Snowflake (~25%) and Databricks (~25%). This will be reviewed monthly and adjusted as the business evolves.
You’ll research and prospect into enterprise accounts from the 80-account ABM target list, supplemented by self-sourced ICP-fit accounts showing live buying signals like a new CDO hire, S/4HANA RFP, Snowflake/Databricks evaluation, data transformation budget release, etc.
You’ll run personalised, multi-channel outbound sequences (email, LinkedIn, phone) tailored to each persona (CDO, Head of Data, VP Analytics, SAP Programme Director, CFO, etc.), using our sales engagement platform.
You’ll attend Snap and partner events (Snowflake, SAP, Databricks events; Snap-hosted dinners and breakfasts) as a pipeline source alongside digital outbound. In-person presence at events is part of this role, not an optional extra.
You’ll deliver a pre-meeting brief for every booked discovery call including account context, persona research, identified pain, suggested conversation angle, etc.
You’ll follow up on marketing-sourced inbound (MQLs) within 24 hours for Tier 1/2 ABM accounts and 72 hours for all others, qualifying against MEDDPICC criteria before passing onto one of our AEs.
You’ll work closely with each AE on their practice-specific messaging and live pipeline so your outbound is coordinated, not parallel.
You’ll maintain full Salesforce hygiene on every prospected account and contact including activity, stage progression and outcome notes updated daily.
You’ll leverage partner-sourced lead flow (Snowflake, Databricks, SAP partner teams) as an additional source, coordinating closely with AEs on partner-referred opportunities.
You’ll attend the daily BDR stand-up (15 min) and weekly Sales & Marketing alignment meeting, reporting on SQO conversions, blockers and top-account activity.
You’ll feed market signals back to the Marketing team like messaging resonance, account engagement, persona-level response patterns, etc.
What you'll need to succeed...
Multi-channel outbound experience (email, LinkedIn, phone) and a working knowledge of a sales engagement platform like Outreach, Salesloft, Apollo or similar.
CRM discipline: Salesforce experience is a must.
Enough familiarity with the cloud data ecosystem (Snowflake, Databricks, SAP, modern data stack) to have a credible conversation. We will train and support you on the technical depth. What we can't train is research instinct, written communication quality and the consistency to prospect without supervision.
Comfort operating across three different technology propositions simultaneously and adapting your messaging accordingly.
Experience prospecting CDO, Head of Data or VP Analytics personas.
Any exposure to the SAP ecosystem or SAP SI landscape.
Experience with intent data platforms (6sense or similar).
About Snap Analytics
Data and AI consultancy helping enterprise organisations modernise data platforms and build AI-ready foundations.
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