Business Development Manager, VIP /Institutional Growth

Overview

Spot Volume Growth

• Acquire and activate VIP-tier clients, prop trading firms, hedge funds, market makers, HNW retail desks, and convert them into sustained spot volume contributors
• Own a regional volume target and track performance against spot market share metrics vs competitors
• Identify and work with internal teams to design incentive structures or campaign responses

Regional & Local Amplification

• Build localised go-to-market strategies that adapt global Binance products to regional market structure, client behaviour, and regulatory context
• Develop and maintain relationships with regional trading communities, OTC desks, VIP aggregators, and local crypto networks
• Co-ordinate with internal teams on regional trading competitions, fee promos, and volume campaigns tied to measurable outcomes

Institutional Product Ideation & Iteration

• Capture and structure client feedback on margin, sub-accounts, lending terms, and OTC workflow into actionable product proposals
• Work with product and engineering stakeholders to validate institutional feature gaps and contribute to prioritisation discussions
• Run small-scale pilots with anchor clients to test product iterations before broader rollout

Self-Directed Execution

• Maintain your own competitive intelligence cadence, track competitor moves, fee changes, and campaign activity across named exchanges
• Identify growth opportunities from market signals and initiate sprint-sized experiments (2–4 weeks) to test them
• Able to produce clean, standalone briefs, CP alerts, product proposals, client summaries

Must-Have

• 5–7 years in financial services, crypto exchange, or trading BD with direct client-facing responsibility
• Track record of growing trading volume or AUM at the account or segment level, can speak to specifics
• Working knowledge of exchange mechanics: VIP tier structures, maker/taker fee dynamics, liquidity behaviour, fee sensitivity
• Operates effectively in ambiguous, fast-moving environments without a detailed brief
• Clear, direct written communication briefs and proposals that don't need heavy editing

Strong Advantage

• Exposure to both TradFi (asset management, prime brokerage, treasury operations) and crypto-native environments
• Familiarity with institutional margin products, lending structures and products
• Regional market depth in SEA, MENA, Korea, or CEE
• Existing network of institutional or VIP-tier trading counterparties
• **Why Binance*** Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
• Binance is committed to being an equal opportunity employer.
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