Business Development Manager, VIP /Institutional Growth
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Key skills for this role
About the Role
Spot Volume Growth Acquire and activate VIP-tier clients, prop trading firms, hedge funds, market makers, HNW retail desks, and convert them into sustained spot volume contribut.
Key Skills for This Role
Responsibilities
- Acquire and activate VIP tier clients (prop trading firms, hedge funds, market makers, HNW retail desks)
- Own regional volume target and track performance against spot market share metrics
- Build localized go to market strategies adapting global products to regional market structure
- Develop and maintain relationships with regional trading communities and OTC desks
- Coordinate with internal teams on regional trading competitions and volume campaigns
- Capture and structure client feedback into actionable product proposals
- Work with product and engineering to validate institutional feature gaps
- Run small scale pilots with anchor clients to test product iterations
- Maintain competitive intelligence cadence and track competitor moves
- Identify growth opportunities from market signals and initiate sprint sized experiments
Requirements
- Experience in business development within crypto/blockchain or financial services
- Proven track record of acquiring VIP tier clients (prop firms, hedge funds, market makers)
- Ability to own regional volume targets and track performance metrics
- Experience developing localized go to market strategies
- Strong communication and collaboration skills
Full Job Posting
Spot Volume Growth
- Acquire and activate VIP tier clients, prop trading firms, hedge funds, market makers, HNW retail desks, and convert them into sustained spot volume contributors
- Own a regional volume target and track performance against spot market share metrics vs competitors
- Identify and work with internal teams to design incentive structures or campaign responses
Regional & Local Amplification
- Build localised go to market strategies that adapt global Binance products to regional market structure, client behaviour, and regulatory context
- Develop and maintain relationships with regional trading communities, OTC desks, VIP aggregators, and local crypto networks
- Co ordinate with internal teams on regional trading competitions, fee promos, and volume campaigns tied to measurable outcomes
Institutional Product Ideation & Iteration
- Capture and structure client feedback on margin, sub accounts, lending terms, and OTC workflow into actionable product proposals
- Work with product and engineering stakeholders to validate institutional feature gaps and contribute to prioritisation discussions
- Run small scale pilots with anchor clients to test product iterations before broader rollout
Self Directed Execution
- Maintain your own competitive intelligence cadence, track competitor moves, fee changes, and campaign activity across named exchanges
- Identify growth opportunities from market signals and initiate sprint sized experiments (2 4 weeks) to test them
- Able to produce clean, standalone briefs, CP alerts, product proposals, client summaries
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