Business Development Manager – HORECA Sector | B2B Sales

Role Overview

Company and Industry

Sales and Business Development

• Identify and develop B2B opportunities across hotels, restaurants, cafés, catering companies, hospitality groups, and food service businesses.
• Generate leads through prospecting, networking, referrals, market research, field visits, and industry events.
• Build relationships with procurement managers, purchasing teams, chefs, F&B managers, business owners, and other decision-makers.
• Present products through client meetings, presentations, tastings, and commercial discussions.
• Manage the complete sales cycle from lead generation and qualification through negotiation, conversion, onboarding, and account development.
• Prepare presentations, sales decks, proposals, quotations, and commercial offers.
• Achieve assigned sales, revenue, and business development targets.
• Develop existing accounts through repeat business, upselling, cross-selling, customized products, corporate requirements, and private-label solutions.

Coordination and Reporting

• Maintain an active sales pipeline and ensure consistent follow-up with prospects and customers.
• Coordinate with production, procurement, finance, logistics, marketing, and operations teams for onboarding and order fulfilment.
• Monitor UAE HORECA market trends, customer requirements, competitor activity, pricing, and emerging opportunities.
• Maintain CRM records, sales reports, forecasts, customer information, and pipeline updates.
• Provide regular business development, sales, and market feedback to management.

Qualifications and Experience

• At least 5 years of relevant UAE experience in B2B sales, business development, key account management, or a similar commercial role is required.
• Experience in HORECA, food service, FMCG, hospitality, or premium consumer products is strongly preferred.
• Strong understanding of the UAE HORECA market and B2B sales environment is required.
• Existing relationships with relevant hospitality and food service businesses are advantageous.
• A proven record of generating new business, acquiring customers, and achieving sales targets is required.

Skills and Additional Requirements

• Strong prospecting, negotiation, presentation, communication, closing, relationship-management, and interpersonal skills are required.
• Arabic language proficiency is required.
• A bachelor's degree in business administration, marketing, sales, or a related field is preferred.
• A valid UAE driving licence is preferred.
• Willingness to travel across the UAE for client and field activities is required.
• The role requires independently managing client meetings, field sales activities, customer relationships, and multiple opportunities.

Workplace and Employment

• Location: Dubai, United Arab Emirates.
• Employment type: Full-time.
• Workplace: On-site.