Brand Marketing Specialist

Translate brand positioning, launches, and campaigns into platform-native storytelling that feels timely, culturally fluent, and unmistakably Ziina

Operate with a publisher mindset: plan the content calendar, keep it on track, and ship consistently with strong taste and timing

Be chronically online (in the right way): spot trends and cultural moments early, decide what Ziina should participate in, and move fast without forcing it

Turn cultural insights into content direction: formats to test, series to build, angles to explore, and storylines that can scale

Create and edit lo-fi content when needed (phone shooting + CapCut), and know when to escalate to higher production

Support shoots end to end: prep shot lists, capture key moments, and ensure we walk away with a library of reusable assets (not one-off deliverables)

Support Ziina s always-on community surfaces (broadcast channel, WhatsApp, Reddit) with a lightweight cadence and proactive engagement, and turn the best signals into content we ship

Drive experimentation and iteration: test hooks, formats, and distribution patterns, then turn learnings into what we do next

Track performance and share clear takeaways (what worked, what didn t, what we re repeating), in a way the team can action quickly

Flex across the wider brand and content pipeline as needed to help ship work faster and better (coordination, adaptations across surfaces, and keeping the details tight)