Brand & Marketing Manager
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Key skills for this role
About the Role
A client in Abu Dhabi seeks a Brand & Marketing Manager to develop brand strategy, execute integrated marketing plans, and oversee digital channels. The role includes team leadership, budgeting, and stakeholder engagement to drive awareness and lead generation.
Key Skills for This Role
Responsibilities
- Develop and implement a comprehensive brand strategy aligned with business objectives.
- Ensure consistent brand identity and messaging across all touchpoints.
- Create and execute integrated marketing plans to drive awareness, engagement, and lead generation.
- Plan and manage marketing campaigns across digital, social media, email, PR, and events.
- Collaborate with internal teams and external agencies for campaign delivery.
- Oversee digital marketing channels including website, SEO/SEM, social media, and email.
- Coordinate creation of marketing collateral, presentations, and advertising content.
- Track and analyse campaign performance, KPIs, and ROI.
- Support business development teams with client facing materials.
- Manage brand presence at industry events and build media relationships.
- Lead marketing specialists and external vendors.
- Develop and manage the marketing budget.
Requirements
- Experience in brand and marketing management
- Proven ability to develop and execute integrated marketing plans
- Strong digital marketing skills including SEO/SEM and social media
Full Job Posting
Job Summary
- One of our clients in Abu Dhabi is looking for Brand & Marketing Manager.
Key Responsibilities
- Develop and implement a comprehensive brand strategy aligned with business objectives and market trends.
- Ensure consistent brand identity and messaging across all touchpoints (digital, print, events, presentations).
- Monitor brand health and recommend strategic improvements.
- Create and execute integrated marketing plans that drive awareness, engagement, lead generation and client acquisition.
- Plan and manage marketing campaigns across digital, social media, email, PR and events.
- Collaborate with internal teams (sales, asset management, operations) and external agencies for campaign delivery.
- Oversee digital marketing channels, including website content, SEO/SEM, social media and email marketing.
- Coordinate creation of marketing collateral, presentations, pitch decks and advertising content.
- Track and analyse campaign performance, KPIs, audience engagement and ROI.
- Support business development teams by producing client facing marketing materials and pitch support content.
- Manage brand presence at industry events, conferences, webinars and community activities.
- Build and maintain relationships with media partners, vendors and creative agencies.
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