BRAND MANAGER FOR SPECIALITY COFFEE
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Key skills for this role
About the Role
HME Holding Group seeks an experienced Brand Manager to lead the growth and positioning of a globally recognized specialty coffee brand. The role involves developing brand strategies, managing integrated marketing campaigns, and driving consumer engagement across multiple markets.
Key Skills for This Role
Responsibilities
- Develop and implement annual and long term brand strategies aligned with global business objectives
- Drive brand equity, awareness, relevance, and market share growth across regional and international markets
- Ensure consistent brand positioning, messaging, and visual identity across all channels and customer touchpoints
- Lead go to market strategies for seasonal offerings, new coffee launches, limited editions, and innovation projects
- Collaborate with coffee sourcing, roasting, and product development teams to translate product stories into compelling consumer narratives
- Build storytelling around coffee origins, sustainability initiatives, farmer partnerships, craftsmanship, and quality standards
- Support pricing, promotional, and portfolio strategies to maximize profitability and consumer value
- Analyze consumer behavior, market trends, competitor activities, and emerging opportunities within the specialty coffee sector
- Leverage customer insights and data analytics to optimize brand performance and marketing effectiveness
- Identify new customer segments and growth opportunities across global markets
- Develop and execute integrated 360° marketing campaigns across digital, social media, retail, PR, experiential, and partnership channels
- Manage global campaign calendars and coordinate regional adaptations
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 4–8+ years of experience in brand management, marketing, or category management
- Experience within specialty coffee, premium food & beverage, hospitality, FMCG, or lifestyle brands highly preferred
- Proven success managing large scale marketing campaigns and product launches
- Experience working with international or global brands highly desirable
- Strong strategic thinking and brand building capabilities
- Excellent storytelling and consumer engagement skills
- Deep understanding of premium consumer brands and customer experience
- Strong analytical and commercial acumen
- Expertise in digital marketing, social media, CRM, and performance metrics
- Exceptional project management and stakeholder management skills
- Strong communication and presentation abilities
Full Job Posting
About the Role
- We are seeking an experienced and commercially driven Brand Manager to lead the growth and positioning of a globally recognized specialty coffee brand.
- This role is responsible for developing and executing brand strategies that strengthen market leadership, increase consumer engagement, and drive business growth across multiple markets.
- The ideal candidate combines strong brand building expertise with a passion for specialty coffee, premium consumer experiences, and cultural trends.
Key Responsibilities
- Develop and implement annual and long term brand strategies aligned with global business objectives.
- Drive brand equity, awareness, relevance, and market share growth across regional and international markets.
- Ensure consistent brand positioning, messaging, and visual identity across all channels and customer touchpoints.
- Act as the brand guardian, maintaining brand standards across retail, e commerce, packaging, partnerships, and communications.
- Lead go to market strategies for seasonal offerings, new coffee launches, limited editions, and innovation projects.
- Collaborate with coffee sourcing, roasting, and product development teams to translate product stories into compelling consumer narratives.
- Build storytelling around coffee origins, sustainability initiatives, farmer partnerships, craftsmanship, and quality standards.
- Support pricing, promotional, and portfolio strategies to maximize profitability and consumer value.
- Analyze consumer behavior, market trends, competitor activities, and emerging opportunities within the specialty coffee sector.
- Leverage customer insights and data analytics to optimize brand performance and marketing effectiveness.
- Identify new customer segments and growth opportunities across global markets.
- Develop and execute integrated 360° marketing campaigns across digital, social media, retail, PR, experiential, and partnership channels.
Additional Responsibilities
- Manage global campaign calendars and coordinate regional adaptations.
- Collaborate with creative agencies and internal teams to deliver high impact campaigns that drive engagement and sales.
- Oversee content development, ensuring alignment with brand voice and strategic objectives.
- Drive digital brand growth through social media, content marketing, CRM, loyalty programs, and influencer partnerships.
- Foster engagement with coffee enthusiasts, industry professionals, and brand communities.
- Lead experiential marketing initiatives, including coffee festivals, educational workshops, product launches, and brand activations.
- Enhance customer loyalty through innovative and memorable brand experiences.
- Manage annual marketing budgets and ensure effective allocation of resources.
- Monitor campaign ROI and optimize investments based on performance metrics.
- Partner with sales, retail, and e commerce teams to achieve revenue and profitability targets.
- Contribute to forecasting, annual planning, and business reviews.
- Collaborate closely with regional marketing teams, retail operations, supply chain, product development, and executive leadership.
Stakeholder Management
- Manage relationships with agencies, creative partners, media vendors, and external stakeholders.
- Present brand performance, strategic recommendations, and growth opportunities to senior leadership.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 4–8+ years of experience in brand management, marketing, or category management.
- Experience within specialty coffee, premium food & beverage, hospitality, FMCG, or lifestyle brands is highly preferred.
- Proven success managing large scale marketing campaigns and product launches.
- Experience working with international or global brands is highly desirable.
Skills & Competencies
- Strong strategic thinking and brand building capabilities.
- Excellent storytelling and consumer engagement skills.
- Deep understanding of premium consumer brands and customer experience.
- Strong analytical and commercial acumen.
- Expertise in digital marketing, social media, CRM, and performance metrics.
- Exceptional project management and stakeholder management skills.
- Strong communication and presentation abilities.
- Ability to thrive in a fast paced, dynamic, and multicultural environment.
Key Performance Indicators (KPIs)
- Brand awareness and brand equity growth.
- Market share and revenue growth.
- Customer acquisition and retention.
- Marketing campaign ROI.
- Digital engagement and community growth.
- Product launch performance.
- Customer satisfaction and brand sentiment.
- Loyalty program participation and effectiveness.
What Success Looks Like
- Strengthened global brand positioning within the specialty coffee industry.
- Consistent premium customer experience across all markets and channels.
- Successful product launches that drive revenue and customer engagement.
- Increased brand loyalty and advocacy among coffee consumers.
- Measurable contribution to business growth and profitability.
Compensation
- Pay: QAR12,000.00 QAR15,000.00 per month
Work Location
- In person
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