Brand Manager
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Role Overview
The Brand Manager will manage end-to-end brand strategy and execution, conduct market analysis, and drive online and offline marketing campaigns.
The role covers brand positioning, product development and launches, budget management, and cross-functional collaboration.
The position reports directly to the Marketing Head and requires a proactive, commercially minded, hands-on approach.
Key Skills for This Role
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About Areen East & West
Areen East & West is an FMCG distribution and brand-building company based in Dubai, UAE, managing international brands across the GCC.
The company supports brand growth through localized marketing, commercial planning, retail execution, ecommerce development, and market expansion.
Its categories include personal care, baby care, home care, and health and wellness.
About the Role
The Brand Manager will manage end-to-end brand strategy and execution, conduct market analysis, and drive online and offline marketing campaigns.
The role covers brand positioning, product development and launches, budget management, and cross-functional collaboration.
The position reports directly to the Marketing Head and requires a proactive, commercially minded, hands-on approach.
Key Responsibilities
- Own and execute brand plans by translating broader brand strategy into relevant local marketing initiatives.
- Lead 360-degree marketing plans across digital, in-store, activations, and media channels.
- Identify growth opportunities and build marketing platforms that support commercial priorities and brand relevance.
- Lead product launches and key initiatives with focus on timing, market impact, and return on investment.
- Work with Sales, E-commerce, Trade Marketing, Supply Chain, and external partners to ensure strong channel execution.
- Support E-commerce with content, visibility, launches, and online growth opportunities.
- Ensure brand activities align with business priorities and are executed effectively in-market.
- Manage budgets, agencies, and external partners to deliver high-quality, commercially relevant output.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- MBA or equivalent is a plus.
- 5–7 years of experience in Brand Management or Marketing roles.
- FMCG or consumer goods experience is mandatory.
- Experience in regional or Middle East markets is preferred.
- Proven exposure to product launches, ATL/BTL campaigns, and in-store execution.
- Strong understanding of brand management and adapting strategies to local market needs.
- Hands-on experience across 360-degree marketing tools and channels.
- Good understanding of ecommerce marketing, including content, visibility drivers, and sales-support initiatives.
- Experience managing budgets, digital and social media agencies, and external partners.
- Strong analytical, communication, and stakeholder management skills.
Working Style
The role suits an owner-minded, entrepreneurial, commercially focused, proactive, hands-on, and execution-oriented professional.
The successful candidate should collaborate effectively across functions and with external partners while combining strategic thinking with practical in-market execution.
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