Associate Product Manager
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Key skills for this role
About the Role
GSK Saudi Arabia seeks an Associate Product Manager to develop and execute marketing strategies for the specialty portfolio in Saudi Arabia. The role involves driving brand performance, managing promotional content, and collaborating with cross-functional teams.
Key Skills for This Role
Responsibilities
- Develop and execute the marketing strategy and key marketing activities for the specialty portfolio
- Drive performance by identifying and unlocking business opportunities with a 2 4 year horizon
- Develop the marketing communication plan and secure approvals for promotional and educational materials
- Orchestrate all activities at customer level to ensure end to end brand management and consistent customer experience
- Partner with sales team to train field force on key brand and portfolio messages
- Lead brand and portfolio forecasting in collaboration with cross functional colleagues
- Manage relationships with key external stakeholders to support excellent customer experience
- Oversee company sponsorship of local congresses and collaborate with healthcare societies
Requirements
- Experience in pharmaceutical marketing or brand management
- Ability to develop and execute marketing strategies
- Strong cross functional collaboration skills
- Experience in forecasting and resource allocation
Full Job Posting
Job Purpose
- Develop and deliver comprehensive, high quality marketing strategies and promotional content for the assigned specialty portfolio.
- Work closely with cross functional teams to plan and execute key strategic activities that support ambitious brand objectives and long term business growth.
Key Responsibilities
- Develop and execute the marketing strategy and key marketing activities for the specialty portfolio.
- Drive performance by identifying and unlocking business opportunities with a 2 4 year horizon and contributing to long range forecasting.
- Collaborate effectively with relevant cross functional teams to ensure aligned planning and execution.
- Develop the marketing communication plan and secure approvals for promotional and educational materials.
- Orchestrate all activities at customer level to ensure end to end brand management and a consistent customer experience.
- Partner with the sales team to ensure training of the field force on key brand and portfolio messages.
- Ensure effective allocation of resources in line with agreed priorities.
- Lead brand and portfolio forecasting in close collaboration with cross functional colleagues.
- Lead cross functional teams to develop and implement activities that support brand goals and financial objectives.
- Manage relationships with key external stakeholders to support an excellent customer experience.
- Oversee company sponsorship of local congresses and collaborate with relevant healthcare societies.
- Spend a significant proportion of time in the field (expected over 50%) to connect with customers and support the sales team.
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