Associate Product Manager Hematology
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Key skills for this role
About the Role
Execute operational plans, engage healthcare professionals, ensure compliance, and develop innovative strategies in the hematology sector with strong communication skills.
Key Skills for This Role
Responsibilities
- Deliver brand operational plans with speed and quality
- Ensure effective implementation of marketing campaigns and educational programs aligned with GSK policies and local regulations
- Spend significant time (up to 50%) in the field connecting with healthcare professionals and supporting the sales team
- Collaborate with healthcare societies to build reputation and advocacy for GSK Hematology products
- Ensure all promotional materials and activities meet GSK internal policies and country specific regulations
- Work directly with the sales team to ensure effective training on brand messaging and promotional materials
- Develop creative strategies to engage healthcare professionals and influence customer behaviors positively
Requirements
- Experience in pharmaceutical product management or marketing
- Knowledge of hematology therapeutic area
- Strong understanding of local regulations and compliance
- Ability to spend up to 50% time in field engaging with HCPs
Full Job Posting
Key Responsibilities
- Operational Plan Execution: Deliver brand operational plans with speed and quality. Ensure effective implementation of marketing campaigns and educational programs aligned with GSK policies and local regulations.
- Customer Engagement: Spend significant time (up to 50%) in the field connecting with healthcare professionals, supporting the sales team, and gathering valuable market insights.
- Advocacy Building: Collaborate with healthcare societies to build reputation and advocacy for GSK Hematology products.
- Compliance Adherence: Ensure all promotional materials and activities meet GSK internal policies, country specific regulations, and compliance frameworks.
- Training and Support: Work directly with the sales team to ensure effective training on brand messaging and promotional materials.
- Innovative Solutions: Develop creative strategies to engage healthcare professionals and influence customer behaviors positively.
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