Associate Product Manager, Adult Vaccines
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Key skills for this role
About the Role
GSK is seeking an Associate Product Manager for Adult Vaccines to support strategic planning and execution of integrated campaigns across the Gulf region. The role focuses on delivering business objectives for the adult vaccine portfolio, including new launches and navigating commercial dynamics.
Key Skills for This Role
Responsibilities
- Support the development and execution of annual marketing and sales plans for Gulf markets.
- Monitor product performance and drive corrective actions in collaboration with sales leaders.
- Lead multi channel activity plans and create promotional materials.
- Build relationships with scientific societies and key external experts.
- Collaborate with cross functional teams to generate insights and optimize performance.
- Contribute to forecasting and supply planning.
- Manage promotional budgets and ensure adherence to spend limits.
- Ensure compliance with GSK policies and local regulations.
Requirements
- Experience in brand and commercial strategy within the pharmaceutical or healthcare industry.
- Strong understanding of market access and reimbursement structures.
- Excellent stakeholder management and cross functional collaboration skills.
- Proficiency in budget management and resource allocation.
- Knowledge of compliance and governance processes in a regulated environment.
Full Job Posting
Role Overview
- The Associate Product Manager Adult Vaccines is a key member of the Adult Vaccines team, supporting strategic planning and execution of integrated campaigns across the Gulf region.
- The role focuses on delivering business objectives and growth ambition for our adult vaccine portfolio, including preparation for and support of new launches.
Key Responsibilities
- Support the development and execution of annual marketing and sales plans for Gulf markets, including launch plans, achievement of brand KPIs, identification of new customer/product segments, and enhancement of brand performance and image.
- Monitor product performance (lead and lag indicators) on a monthly basis and drive timely corrective actions in close collaboration with the Business Unit Manager, first line sales leaders, and the sales team.
- Lead and deliver multi channel activity plans, creating and optimizing promotional and educational materials that support market access, competitive differentiation, and evidence based customer engagement.
- Build and maintain strong relationships with relevant scientific societies and key external experts to support appropriate vaccine use and patient care across the region.
- Collaborate effectively with cross functional colleagues (e.g. Medical, Market Access, Supply, Commercial, Compliance) and other stakeholders to generate actionable insights, optimize performance, and support the growth ambition for the product.
- Contribute to forecasting and supply planning for the product, working closely with Supply and Customer & Trading Cell (CTC) teams to help ensure continuity of supply to meet patient needs.
- Maintain a strong understanding of dynamic reimbursement and access structures and support practical solutions for patient access in close collaboration with Medical and Access teams.
- Lead the collection, processing and analysis of competitor intelligence in the relevant markets and support the development of appropriate responses to maintain a competitive edge.
- Consolidate key metrics (weekly/monthly/quarterly) and review KPI/measurement frameworks to provide timely, actionable insights that inform decisions and drive business outcomes.
- Support the development and use of dashboards (e.g. patient recruitment, consumption dynamics) to track progress, highlight issues and propose solutions.
- Manage and control promotional A&P budgets, ensuring optimal resource allocation, profitability, and adherence to approved spend limits.
- Prioritize efforts and resources through robust market segmentation and targeting to optimize activities.
Scope and Accountability
- Support the commercial performance of assigned vaccine products across designated Gulf markets, working in close collaboration with cross functional teams.
- Contribute to business plans via structured market analysis, identification of root causes and implications, and timely follow up and execution to achieve agreed KPIs.
- Support the delivery of annual brand plan objectives with a strong focus on operational excellence and distinctive, agile customer experiences that build product loyalty.
- Work closely with the Adult Vaccines team (HCP and patient focus) and the Sales team to ensure alignment and coordinated execution.
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