Associate Manager - GEO (Generative Engine Optimization) & AI Search Visibility

Must Have

• About you: Strategy Development & Client Advisory Develop comprehensive GEO strategies for pharma brands, therapeutic areas, and HCP/patient audiences — covering entity optimization, content authority, structured data, and LLM discoverability. Conduct GEO audits and maturity assessments for client digital ecosystems; identify gaps in AI search readiness and define prioritized optimization roadmaps. Advise clients on AI-first content transformation — restructuring content supply chains, governance models, and publishing workflows to maximize LLM discoverability. Translate complex GEO technical concepts into business narratives that resonate with pharma brand, digital, medical, and C-suite stakeholders. Lead strategic workshops and discovery sessions with client teams to align GEO initiatives with broader commercial and omnichannel objectives. Solution Design & GTM Support Architect GEO solution frameworks for new business pursuits — defining scope, deliverables, timelines, resource models, and pricing in partnership with the GEO Director. Contribute to proposal responses, capability presentations, and RFP/RFI submissions with strategic depth and pharma domain credibility. Develop reusable strategy templates, playbooks, and best-practice guides that codify Indegene’s GEO methodology for the life sciences context. Support thought leadership creation — white papers, POVs, case studies, conference presentations — that position Indegene as the authority in pharma GEO. Engagement Oversight & Quality Assurance Serve as the strategic anchor on active GEO engagements — ensuring that delivery execution stays aligned with the strategic intent and business outcomes agreed with the client. Conduct regular strategy reviews with delivery leads to course-correct, optimize approach, and identify upsell opportunities. Define and monitor engagement-level KPIs: AI citation rate, entity authority scores, LLM content coverage, and AI share of voice — translating performance data into strategic recommendations. Navigate MLR/MedLegal considerations in GEO strategy design, ensuring all recommendations are regulatory-compliant while maximizing search and AI performance. Knowledge Building & Innovation Track the rapidly evolving AI search and LLM landscape; synthesize emerging trends and competitive intelligence into actionable insights for the practice. Build internal IP — GEO frameworks, benchmarking models, competitive analysis tools, and research reports — that strengthen Indegene’s market positioning. Mentor GEO Leads and Analysts on strategic thinking, client communication, and pharma domain application. Contribute to CoE initiatives — methodology refinement, tool evaluation, and cross-functional integration with content, omnichannel, and data teams.

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