Senior Associate - Campaign Management

Job Description: We are seeking a Digital Marketing Specialist with proven expertise in Social Listening, Social Media Marketing, and Paid Social Campaigns, along with working knowledge of Search Engine Marketing (SEM).

Prior experience in the Pharma/Life Sciences industry is mandatory.

• Digital strategy execution: Design and implement end-to-end digital marketing strategies focused on social media, paid campaigns, and audience engagement for pharma/life sciences brands.
• Social listening & analytics: Lead initiatives using tools such as Brandwatch, Sprinklr, Talkwalker, or Meltwater to track performance, sentiment, and competitor insights. Write boolean queries and build live dashboards.
• Paid social campaigns: Manage campaigns across Meta, LinkedIn, and YouTube, with additional support for Google Ads and Microsoft/Bing Ads.
• Campaign management: Oversee setup, targeting, tracking, optimization, reporting, and performance analysis.
• Compliance alignment: Collaborate with brand and strategy teams to ensure campaigns meet pharma regulations and MLR requirements.
• Search marketing: Conduct keyword research, audience analysis, forecasting, and optimization across social and search platforms.
• Best practices: Apply A/B testing, segmentation, bid optimization, geotargeting, and creative testing.
• Performance monitoring: Track budgets, pacing, and timelines while delivering actionable insights.
• Trend awareness: Stay updated on digital innovations, social media developments, and evolving pharma compliance requirements.

• Mandatory experience with Pharma, Healthcare, or Life Sciences clients/organizations.
• 5–7 years of hands-on digital marketing experience with expertise in: o Social listening & analytics o Social media management o Paid ads management (Social & Google)