Associate Director, US Consumer Analytics
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Key skills for this role
About the Role
Sanofi seeks an Associate Director of US Consumer Advanced Analytics to apply data and analytics to improve consumer engagement and media effectiveness. This role partners with brand, media, and digital teams to translate business questions into actionable insights.
Key Skills for This Role
Responsibilities
- Serve as an analytics business partner to assigned consumer brands and indications, translating brand strategy into analytics plans
- Design and interpret insights for DTC/P ecosystem, impact assessment, and support AI mediated engagement
- Partner with Brand and Media teams to define KPIs, audience priorities, measurement needs, and test and learn opportunities
- Lead or support recurring performance readouts, translating analytical outputs into business implications
- Contribute to the development of the US Consumer Media Analytics Strategy
- Support development and scaling of consumer analytics capabilities such as audience segmentation and lookalike modeling
- Design, execute, and interpret analyses of large healthcare and media datasets
- Collaborate with Data Science and technical partners on model development and measurement design
Requirements
- Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, or Engineering)
- Minimum of 5+ years of experience in commercial brand and/or media analytics, or equivalent consulting experience
- Demonstrated experience working with 1st & 3rd party consumer data sources across key media channels
- Strong foundation in core statistical methods, experimental design, and causal inference methods
- Proficiency in SQL and Python
- Proven ability to translate complex analytical findings into clear, actionable business recommendations
- Strong communication and presentation skills
- Strong strategic thinking ability with understanding of life sciences industry
- Ability to work effectively in a highly matrixed environment
- Master's, MBA, or PhD in a quantitative field preferred
- Experience working as a media analyst at a marketing or media agency preferred
- Deep hands on expertise in multi touch attribution modeling preferred
Full Job Posting
About The Job
- The Associate Director, US Consumer Advanced Analytics will be responsible for applying data, analytics, and measurement capabilities to improve consumer and patient engagement, media effectiveness, and business decision making across Sanofi North America.
- This role will partner closely with Brand, Media, Omnichannel, Digital, agency partners, and offshore analytics hub resources.
- The Associate Director will bring strong analytical judgment, hands on problem solving, and clear business communication.
- This position will report to the Director, US Consumer Advanced Analytics and will be based in Cambridge, MA or Morristown, NJ.
Main Responsibilities
- Serve as an analytics business partner to assigned consumer brands and indications, helping translate brand strategy, media priorities, and business questions into clear analytics plans and recommendations.
- Design and interpret insights for DTC/P ecosystem, impact assessment of use cases, and support on going advancements to support AI mediated engagement throughout the customer journey lifecycle.
- Partner with Brand and Media teams to define KPIs, audience priorities, measurement needs, test and learn opportunities, and optimization questions for Direct to Consumer/Patient campaigns.
- Lead or support recurring performance readouts, translating analytical outputs into clear business implications and recommended actions.
- Contribute to the development of the US Consumer Media Analytics Strategy.
- Support the development and scaling of consumer analytics capabilities, such as audience segmentation, lookalike modeling, patient journey analytics, media measurement, attribution, reporting, and test and learn frameworks.
- Define and execute business requirements, analytical inputs, and success criteria for priority use cases in partnership with Omnichannel, Digital, Data Management, Data Engineering, and Data Science teams.
- Design, execute, and interpret analyses of large healthcare and media datasets and translate complex data findings to clear actionable recommendations.
- Help establish repeatable standards, templates, QA processes, and documentation to improve consistency across brands and indications.
- Support prioritization of analytics work across brand needs, capability building priorities, and available team capacity.
- Serve as key member of larger Advanced Analytics team, coordinating with Therapeutic Area Advanced Analytics lead.
- Collaborate with Data Science and technical partners on model development, audience creation, measurement design, test/control construction, and validation of analytical outputs.
About You
- Bachelor's degree required in a quantitative field (e.g., Statistics, Mathematics, or Engineering).
- Minimum of 5+ years of experience in commercial brand and/or media analytics, or equivalent consulting experience.
- Demonstrated experience working with 1st & 3rd party consumer data sources across key media channels (e.g., CRM, CTV/OLV, Search, and Social).
- Strong foundation in core statistical methods (descriptive statistics, probability distributions), experimental design (A/B tests, multivariate tests, holdout/control group studies), and causal inference methods (difference in differences, propensity score matching, synthetic control approaches).
- Proficiency in SQL and Python is required.
- Proven ability to translate complex analytical findings into clear, actionable business recommendations for non technical audiences.
- Strong communication and presentation skills, with demonstrated ability to conduct meetings and present independently to cross functional stakeholders, including senior leadership.
- Strong strategic thinking ability, with a solid understanding of the life sciences industry.
- Ability to work effectively in a highly matrixed environment, collaborating across multiple teams and time zones.
- Strong learning agility, intellectual curiosity, and attention to detail.
- Ability to think strategically in ambiguous environments and adapt as business priorities evolve.
- Demonstrated emotional intelligence (EQ) and collaborative leadership skills.
Preferred Qualifications
- Master's, MBA, or PhD in a quantitative field, or advanced certification in data science or machine learning.
- Experience working as a media analyst at a marketing or media agency (e.g., Havas or similar).
- Deep hands on expertise in multi touch attribution modeling, preferably for pharmaceutical brands.
- Experience with key pharmaceutical data sources and analytics platforms including IQVIA NPA & NSP, longitudinal HCP & patient level claims, specialty pharmacy/patient services data, CRM systems (Veeva, Salesforce), media platform reporting tools (CM360/SA360, Meta Business Manager, Google Analytics)
- Relevant therapeutic area experience in pharmaceutical analytics (e.g., specialty care, immunology).
Why Choose Us?
- Bring the miracles of science to life alongside a supportive, future focused team.
- Discover endless opportunities to grow your talent and drive your career.
- Enjoy a thoughtful, well crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high quality healthcare, prevention and wellness programs and at least 14 weeks’ gender neutral parental leave.
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