Associate Director, Demand Generation

MQL volume doubles to triples within 12 months, with conversion quality (MQL to opportunity to closed-won) holding or improving.

The operating scorecard's leading indicators — outbound reply rate and meetings booked — trend upward quarter over quarter.

Multiple campaigns run concurrently, each with a documented full-funnel architecture, channel plan, and test plan.

Team results compound: organic's share of MQLs grows quarter over quarter, event programs deliver measurable pipeline, and paid efficiency improves on a blended-CAC basis.

Cross-sell and upsell campaigns into the customer base contribute measurable expansion pipeline.

A/B testing is systematic, and learnings from every campaign are captured and reapplied.

Design the end-to-end architecture of every demand generation campaign: buyer journey by segment, funnel-stage content requirements, product destinations, offers, and sequencing.

Define the top-of-funnel thought leadership each campaign requires — webinars, reports, blog series, infographics — and brief the content organization accordingly.

Architect the channel mix per campaign across paid search and ads, paid social, organic social, webinars, in-person events, and outbound email.

Own outbound email program strategy: jurisdiction-aware market sequencing across opt-out and opt-in consent regimes, a sending architecture that keeps true cold outbound on dedicated infrastructure separate from the marketing platform, and the scaling gates that protect deliverability.

Design the workflows that act on buyer intent signals captured from ZoomInfo and G2, feeding them into campaign targeting, audience segmentation, and outbound prioritization.

Collaborate efficiently with design and web: clear briefs and clean handoffs for campaign asset requests, with timelines that respect a shared-services queue.

Manage and develop the SEO & AI Visibility & Social Media Manager and the Field/Event Marketing & Community Relations Manager; hold results oversight of paid search and paid ads.

Hold each channel accountable for campaign-level outcomes on a daily and weekly cadence.

Design end-to-end event engagement: pre- and post-webinar journeys, pre- and post-tradeshow journeys.

Balance the portfolio: sponsor organic MQL share growth while managing paid on blended CAC.

Live in the numbers daily and weekly; run a disciplined A/B test-and-learn cadence across offers, audiences, creative, and channels.

Own the demand generation operating scorecard, including outbound reply rate and meetings booked.

Pressure-test, adopt, and evangelize the attribution model built by Rev/Marketing Operations.

Hold outbound to realistic benchmarks — reply rate, meetings booked per send, inbox placement, complaint rates — and gate scale-up on hitting them.

Brief and influence the communications and content organization so campaign content lands on strategy and on time.

Run the cross-sell and upsell motion jointly with the Product & Customer Marketing Manager: they own the what-to-whom; you own the campaign machinery.

Partner with sales on lead-quality feedback loops, SLAs, and meetings-booked follow-through.

7+ years in B2B demand generation, including experience leading multi-channel campaign strategy in B2B SaaS (media intelligence, martech, or communications technology an asset).

People-management experience, with a record of developing channel specialists into strong performers.

Proven full-funnel campaign architecture: you can walk us through campaigns you designed end to end — journey, content plan, channel mix, and results.

HubSpot Marketing Hub fluency: you brief, review, and QA work in it credibly, even when you are not the one building.

Proven cold outbound program experience on dedicated sending infrastructure — secondary domains, mailbox rotation, warmup, deliverability management — run deliberately outside the marketing automation platform, and the judgment to know why purchased lists never touch the marketing platform's bulk email tools.

Jurisdiction-aware outbound strategy: you have operated across opt-out (CAN-SPAM) and opt-in (CASL, GDPR/PECR) regimes, you know which markets are consent-only, and you sequence market entry accordingly.

Fluency in the post-2024 deliverability regime — authentication requirements, bulk-sender thresholds, complaint-rate ceilings — and honest subject-line discipline treated as both a legal and a deliverability matter.

Clear-eyed judgment on outbound tooling, including AI SDR platforms: you pilot against cost per qualified meeting rather than buying the demo.

A deep analytical habit: daily and weekly numbers review, systematic A/B testing, and decisions made from data.

Influence without authority: you get the best from partners you do not manage — paid specialists, content teams, operations, and sales.

Calm under concurrency: you plan and run multiple campaigns at different lifecycle stages simultaneously.

Fully remote work environment

Collaborative culture – and key tools enabling it

Competitive compensation package

Health, Dental & Vision benefits

RRSP matching

Life Insurance

Employee Assistance Program (EAP)

Career Development & Progression opportunities

Paid Vacation, Personal Days and Sick days

Flex Fridays in Summer, Week off between Christmas and New Years'

No Internal Meetings Fridays

We use technology to make hiring smarter, faster, and more personal, never less human. Artificial intelligence (AI) tools help us manage applications efficiently and highlight qualifications that align with each role, allowing our recruiters to focus more on meaningful conversations with candidates. AI does not make hiring decisions at Agility. Every decision is made by people, our hiring managers and recruitment professionals, who are trained to apply sound judgment and equitable practices at every stage. We believe technology exists to amplify human insight, not replace it. That belief shapes how we build relationships, tell stories, and grow our teams.

At Agility, we strive every day to build a more inclusive work environment and introduce tools that enable it. We strongly encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation.

Even if you find yourself not checking all the boxes of our listed requirements but you are excited about this opportunity, we'd love to hear from you anyway. Our Talent Acquisition team will review your application for this role, and other potential role matches open now or in the future.

If, at any stage of the application process, you require accommodation owing to disability or a medical need, please let us know at careers@agilitypr.com for us to make appropriate arrangements.

Agility PR Solutions is a global leader in media intelligence and PR technology. Founded in 2003, we help communications teams around the world drive awareness, make smarter decisions, and protect their reputation when it matters most. Our enterprise-grade platform unifies media relations, media monitoring, social listening, AI visibility, and media intelligence into a single seamless system—turning overwhelming streams of coverage and conversation into decision-ready intelligence. Recognized for ease of use, results, and customer support, Agility is one of the most trusted names in media intelligence. Our mission is to empower the voices that shape the world's narratives, and we're looking for people who want to help us do it.