Associate Brand Manager

The Associate Brand Manager (ABM) will play a critical role in driving brand growth through innovation development, performance analysis, and integrated campaign execution. This individual will serve as a strategic partner to the VP of Brand, translating business intelligence and consumer insights into actionable brand initiatives.

This role requires both analytical rigor and creative thinking with someone who can understand what the data is saying, identify opportunities to scale or pivot, and help bring new innovation to life from charter through marketing launch.

Analyze retail, CX, and social listening data to identify trends, risks, and growth opportunities

Work closely with the VP of Brand to translate insights into action plans

Present key findings and recommendations in monthly innovation ideation meetings

Identify opportunities to scale winning products, pivot underperforming items, or renovate existing SKUs

Lead project charter development with input from the VP of Brand and cross-functional stakeholders

Conduct competitive landscape reviews to inform charters and marketing execution plans

Synthesize consumer insights, competitive insights, and product details into clear, actionable innovation marketing launch plans

Lead packaging brief development and partner with the creative team to ensure alignment

Build and maintain a comprehensive marketing tactic calendar for each product launch

Support go-to market launch plans for each product launch

Develop competitive comparison charts for new product launches in partnership with the Product Development team

Support go-to-market readiness and ensure positioning consistency across channels

You are detail-oriented and operationally focused

You demonstrate an ability to lead multiple activities and assignments simultaneously

You have a can-do attitude and are an avid team player

You have strong written and verbal communication skills

You are a proactive self-starter who is eager to play a key role in a growing space

You prioritize tasks and maintain focus of the overall desired goal

You are structured, yet flexible

You take initiative and bring impeccable follow-up skills

You possess an ability to learn, understand and converse around key business issues

You are intellectually curious and are constantly challenging our own best practices

You are collaborative and value feedback from both peers and leadership

You take on responsibilities above and beyond explicit direction

You are comfortable presenting information and sales reports/trends

4+ years' experience in brand marketing or management

Strong understanding of the consumer journey

Exceptional verbal, written, and report presentation abilities

Exceptional ability to collaborate with cross-functional team members

Ability to translate into data into actionable insights

Ability to handle ambiguity and work in a fast-paced, entrepreneurial environment

Demonstrated ability to use consumer research and quantitative data to build plans and sell ideas