Amazon & Walmart Ads Manager

Own the retail media growth strategy for Amazon and Walmart, translating sales targets into spend plans, budget pacing, campaign priorities, and SKU-level investment decisions.

Manage sales and advertising spend together: know when to push spend to capture demand, ranking momentum, promotional windows, or share-of-voice opportunities, and when to pull back or reallocate to protect profitability.

Operate hands-on in Amazon Ads Console, Amazon DSP, Walmart Connect, and related tools while setting the strategic roadmap, test agenda, and investment recommendations for leadership.

Own end-to-end management of Amazon ad campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

Lead Walmart Connect advertising, including Sponsored Products, Sponsored Brands, and Display campaigns.

Develop media strategies and test plans tailored to drive awareness, traffic, conversions, profitable sales growth, and marketplace share across multiple product lines on both platforms.

Establish and optimize full-funnel campaign structures to maximize performance and efficiency.

Performance Analysis & Optimization

Monitor key metrics including ACOS, ROAS, TACoS, CTR, and conversion rates for both Amazon and Walmart to identify optimization opportunities.

Analyze the relationship between ad investment and total marketplace sales, including TACoS, organic rank impact, incrementality, margin, inventory position, and category/share trends.

Implement data-backed A/B tests (e.g., bid strategies, targeting types, creatives) and iterate based on results.

Create weekly/monthly reporting dashboards and actionable insights for internal stakeholders covering both retail media channels.

Deliver forward-looking recommendations on budget increases, decreases, and reallocations based on sales goals, efficiency, seasonality, promotions, inventory, and margin.

Build clear narratives around performance so leadership understands where spend is creating incremental sales and where strategy needs to change.