Assisted Digital Sales - Product Owner (C & C)
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Key skills for this role
Key Skills for This Role
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Key Accountabilities
- Own digital-assisted revenue, costs, and profitability within digital channels.
- Define and deliver annual and quarterly digital sales targets for gross adds, revenue, ARPU, and margin.
- Optimize cost of acquisition and lifetime value through digital levers.
- Lead growth across app, web, eSIM, digital-enabled indirect, and omnichannel sales channels.
- Redesign omnichannel journeys to be digital, scalable, automated, and less dependent on retail-heavy models.
- Champion eKYC, eSIM, digital payments, and self-activation mechanisms.
- Build and manage digital partner networks and implement partner commissioning and incentive structures.
- Pilot new digital proofs of concept, partnerships, affiliate sales, and embedded-telco models.
- Translate strategy into roadmaps, business cases, delivery plans, dashboards, KPIs, and executive reporting.
- Drive the digital sales AI and CVM roadmap for new channels and existing customer revenue.
Qualifications and Experience
- Bachelor's degree.
- 1–3 years of experience in automation, AI or chatbot configuration, data analysis, or digital operations.
- Exposure to workflow automation tools, analytics platforms, or bot configuration systems is preferred.
- Experience in telecom or large enterprise environments is advantageous.
Skills and Competencies
- Strong understanding of P&L management, revenue, margin, cost of acquisition, lifetime value, and ROI.
- Proven expertise in digital acquisition funnels covering traffic, conversion, activation, and monetization.
- Hands-on knowledge of e-commerce, app-based sales, and self-service journeys.
- Strong understanding of eSIM, eKYC, digital payments, and online onboarding mechanisms.
- Experience building and scaling digital indirect sales channels and partner ecosystems.
- Strong analytical skills for sales performance, funnel metrics, and customer behavior data.
- Ability to translate strategy into executable digital roadmaps and launch or scale digital propositions.
- Ability to influence cross-functional teams without direct authority and engage senior leadership.
- Working knowledge of telecom regulatory requirements and awareness of digital-channel market dynamics.
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