Assistant Manager - Acquisition Channel NeoBiz.BB NeoBiz
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Key skills for this role
About the Role
Mashreq NeoBiz seeks an Assistant Manager for the Business Introducer acquisition channel to drive SME customer acquisition through strategic partnerships with CSPs, free zones, and ecosystem players.
Key Skills for This Role
Responsibilities
- Build and execute a scalable acquisition strategy for the BI channel
- Onboard and activate new introducers—CSPs, consultants, free zones, and ecosystem players
- Launch co branded referral programs to drive qualified lead flow
- Develop strong, long term partnerships with introducers
- Run regular engagement touchpoints—training, feedback, and performance reviews
- Monitor channel performance metrics including lead conversion, onboarding timelines, and customer quality
- Implement incentive structures and recognition programs to motivate introducers
- Ensure introducer activities align with Mashreq’s compliance standards including KYC, AML, and onboarding protocols
- Collaborate with legal, compliance and governance teams to maintain high integrity across the channel
Requirements
- 3 – 5 years in SME banking, fintech, or partner/channel development
- Strong grasp of the UAE SME ecosystem—especially CSPs and free zones
- Experience with digital onboarding, CRM platforms, and partner enablement
- Great communication, stakeholder management, and analytical skills
Full Job Posting
Job Purpose
- As the Assistant Manager Acquisition Channel for Business Introducers, you will be responsible for developing, managing, and optimizing the Business Introducer (BI) channel to drive SME customer acquisition for Mashreq NeoBiz.
- This role is pivotal in expanding NeoBiz’s reach through strategic partnerships with CSPs, free zones, and other SME enablers, ensuring a seamless and compliant onboarding experience.
Key Result Areas
- Build and execute a scalable acquisition strategy for the BI channel.
- Onboard and activate new introducers—CSPs, consultants, free zones, and ecosystem players.
- Launch co branded referral programs to drive qualified lead flow.
- Develop strong, long term partnerships with introducers.
- Run regular engagement touchpoints—training, feedback, and performance reviews.
- Monitor channel performance metrics including lead conversion, onboarding timelines, and customer quality.
- Implement incentive structures and recognition programs to motivate introducers.
- Ensure introducer activities align with Mashreq’s compliance standards including KYC, AML, and onboarding protocols.
- Collaborate with legal, compliance and governance teams to maintain high integrity across the channel.
Knowledge, Skills And Experience
- 3 – 5 years in SME banking, fintech, or partner/channel development.
- Strong grasp of the UAE SME ecosystem—especially CSPs and free zones.
- Experience with digital onboarding, CRM platforms, and partner enablement.
- Great communication, stakeholder management, and analytical skills
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