Assistant Brand Manager
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Key skills for this role
About the Role
Agthia is seeking an Assistant Brand Manager to support brand strategies for food products, with a focus on project management for innovations and on-ground brand experiences. You will manage marketing budgets, coordinate product lifecycle updates, and execute consumer activations.
Key Skills for This Role
Responsibilities
- Manage timelines for New Product Development (NPD) and Product Portfolio Architecture (PPA) to ensure on time launches
- Act as central liaison between R&D, Procurement, and Sales to drive product approvals and stage gate milestones
- Oversee the entire artwork approval process, ensuring designs align with brand guidelines and project deadlines
- Track and report on monthly A&C expenditures to ensure spend is within approved yearly budget
- Manage end to end PO process, ensuring timely vendor payments and accrual accuracy
- Manage updates to packaging artwork for nutritional facts, ingredient lists, and legal claims
- Ensure all current SKUs reflect updated branding and maintain organized digital asset library
- Work closely with QA/R&D to ensure packaging changes meet food safety and local regulatory standards
- Lead execution of brand events by sharing creative briefs and managing on site requirements
Requirements
- Experience in brand management or marketing, preferably in food or consumer goods
- Strong project management skills with ability to manage timelines and cross functional teams
- Proficiency in financial reporting and budget tracking
- Knowledge of artwork approval processes and regulatory compliance for packaging
- Excellent communication and stakeholder coordination skills
Full Job Posting
Position Snapshot
- Title: Assistant Brand Manager
- Location: Dubai, United Arab Emirates
- Position Type: Full Time
- Reporting To: Marketing Manager
- Department: Commercial
Overview
- The Assistant Brand Manager, Food supports the planning and execution of brand strategies, with a strong emphasis on project management for product innovations and on ground brand experiences.
- The role is responsible for the end to end management of marketing budgets (A&C), coordination of complex product lifecycle's including artwork and nutritional updates and the execution of high visibility consumer activations.
How Will You Make an Impact?
- End to End Project Tracking: Manage timelines for New Product Development (NPD) and Product Portfolio Architecture (PPA) to ensure on time launches.
- Stakeholder Coordination: Act as the central liaison between R&D, Procurement, and Sales to drive product approvals and stage gate milestones.
- Artwork Flow: Oversee the entire artwork approval process, ensuring all designs align with brand guidelines and project deadlines.
- Financial Reporting: Track and report on monthly A&C expenditures to ensure spend is within the approved yearly budget.
- Process Follow ups: Manage the end to end PO (Purchase Order) process, ensuring timely vendor payments and accrual accuracy.
- Regulatory Compliance: Manage updates to packaging artwork, specifically for nutritional facts, ingredient lists, and legal claims.
- Portfolio Maintenance: Ensure all current SKUs reflect updated branding and maintain an organized digital asset library for all product packaging.
- Quality Liaison: Work closely with QA/R&D to ensure all packaging changes meet food safety and local regulatory standards
- Event Planning: Lead the execution of brand events by sharing creative briefs and managing on site requirements.
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