Assistant Brand Manager

Assist in planning and executing digital campaigns across paid media, social, CRM, and e-commerce platforms

Coordinate content rollout based on global assets and local adaptation needs

Support CRM initiatives including database growth and retention campaigns

Monitor campaign performance and provide input for optimization

Track sales performance and campaign effectiveness against targets

Prepare regular reports covering sales updates, campaign results, and competitor activity

Provide inputs into forecasting and demand planning based on marketing activities

Maintain accurate tracking of marketing spend, POSM usage and stock and budgets

Act as a key coordinator across internal teams (Marketing, Sales, Retail, E-commerce, Supply Chain) to ensure alignment and timely delivery

Liaise with brand partners to ensure proper implementation of campaigns and adherence to brand standards

Manage communication with agencies (creative, PR, media, digital) to ensure deliverables meet expectations

Ensure compliance with local regulations (e.g., product claims, advertising standards) (if applicable)

Support the planning and execution of new product and brand launches across ANZ

Coordinate launch timelines, assets, and retailer requirements

Ensure readiness across all touchpoints including retail, e-commerce, PR, and influencer activation

Strong ability to manage timelines, calendars, and multiple deliverables

Detail-oriented with structured planning and coordination skills

Ability to deliver high-quality work with strong attention to detail

Capable of managing multiple campaigns simultaneously

Basic understanding of retail drivers, promotions, and sales performance

Ability to interpret data and support planning decisions

Strong interpersonal and communication skills

Able to coordinate effectively across internal teams and external partners

Comfortable working in a fast-paced retail and omni-channel environment

Able to adjust plans and priorities as needed

Takes initiative and ownership of responsibilities

Solutions-oriented with a willingness to learn and improve