Area Sales Manager – Abu Dhabi
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Key skills for this role
Role Overview
Sturdy Products is seeking an experienced Area Sales Manager to take ownership of its Abu Dhabi market.
The role focuses on developing new business, building customer relationships, and driving sustainable revenue growth.
This is a hands-on, field-based B2B sales role with significant responsibility for territory development.
Key Skills for This Role
Full Job Posting
Role overview
Sturdy Products is seeking an experienced Area Sales Manager to take ownership of its Abu Dhabi market.
The role focuses on developing new business, building customer relationships, and driving sustainable revenue growth.
This is a hands-on, field-based B2B sales role with significant responsibility for territory development.
Role facts
- Location: Abu Dhabi, UAE.
- Department: Sales / Business Development.
- Employment type: Full time.
Responsibilities
- Develop and execute the Abu Dhabi sales and business development strategy.
- Identify new customers, projects, and business opportunities.
- Build relationships with key decision-makers.
- Work across construction, infrastructure, hospitality, healthcare, agriculture, and related sectors.
- Manage the sales cycle from lead generation and specification through negotiation and order closure.
- Achieve sales and revenue targets and maintain a sustainable project pipeline.
- Conduct customer and project visits across Abu Dhabi.
- Collaborate with management, technical, and production teams on customer solutions.
- Provide market feedback and identify new product and business opportunities.
Requirements
- 8+ years of B2B sales or business development experience in the UAE.
- Strong Abu Dhabi market knowledge and established customer relationships.
- Proven new-business generation and sales-target achievement.
- Sector experience in construction, infrastructure, hospitality, healthcare, agriculture, industrial, or related areas is preferred.
- Project-based, technical, solution, or specification-driven sales experience is advantageous.
- Strong commercial, negotiation, presentation, relationship-building, and networking skills.
- Excellent English communication skills.
- Valid UAE driving license.
- Abu Dhabi-based candidates are preferred.
About Sturdy Products
Sturdy Products manufactures rotationally moulded plastic products, with headquarters in Ireland and manufacturing operations in Ras Al Khaimah, UAE.
The company has had a GCC presence since 2006 and serves construction, infrastructure, hospitality, healthcare, industrial, waste management, and agriculture sectors.
The UAE manufacturing capability supports locally manufactured solutions for customers across the region.
Compensation and growth
- The company offers a competitive package based on experience, market knowledge, and capability, plus performance-based incentives.
- The role offers opportunities for greater commercial responsibility and progression into broader sales management as the business grows.
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