Area Sales Manager – Abu Dhabi

Career Path to Country Manager | Build Your Market.

Grow Your Career.

Are you ready to take ownership of a market and build something bigger?

Sturdy Products is looking for an experienced Area Sales Manager – Abu Dhabi to take ownership of our Abu Dhabi market, develop new business, build strong customer relationships, and drive sustainable revenue growth.

This is more than a conventional sales position.

We are looking for someone who understands the Abu Dhabi B2B market, knows how to open doors, can identify opportunities before they become orders, and has the ambition to build a strong and growing territory.

Your Career Path: Area Sales Manager → Country Manager

This role is designed for an ambitious sales professional who wants to grow beyond territory sales.

You will have significant ownership of the Abu Dhabi market and work closely with senior management to develop the business.

For the right candidate, proven performance and successful market development can create an opportunity to progress into a country manager position with broader commercial and strategic responsibility across the UAE.

Your growth will be linked to the growth you create.

We offer a competitive package based on your experience, market knowledge and capability, together with performance-based incentives.

Why This Opportunity?

• Take ownership of an important and growing territory.
• Build relationships with major customers, consultants, contractors and decision-makers.
• Develop new projects and convert opportunities into long-term business.
• Work directly with senior management and have a real influence on market development.
• Build and manage a sustainable sales pipeline.
• Build a proven track record for progression towards Country Manager responsibility.
• Earn performance-based incentives linked to your results.
• Join an established international manufacturing company with a strong platform for growth.

You bring the market knowledge.

We provide the platform to grow.

Sturdy Products is an established manufacturer of rotationally moulded plastic products, with its headquarters in Ireland and manufacturing operations in Ras Al Khaimah, UAE.

With a strong presence in the GCC since 2006, Sturdy provides durable, innovative plastic solutions across multiple industries, including:

Construction | Infrastructure | Hospitality | Healthcare | Industrial | Waste Management | Agriculture

Our UAE manufacturing capability enables us to provide locally manufactured solutions while supporting customers across the region.

As Area Sales Manager – Abu Dhabi, you will take ownership of the Abu Dhabi territory and be responsible for:

• Developing and executing the Abu Dhabi sales and business development strategy.
• Identifying new customers, projects and business opportunities.
• Building and maintaining strong relationships with key decision-makers.
• Developing opportunities across construction, infrastructure, hospitality, healthcare, agriculture and other relevant sectors.
• Working with contractors, consultants, facility management companies, distributors and end users.
• Managing the complete sales cycle from lead generation and specification through to negotiation and order closure.
• Achieving agreed sales and revenue targets.
• Developing a strong and sustainable project pipeline.
• Conducting regular customer and project visits across Abu Dhabi.
• Working closely with management, technical and production teams to develop the right solutions for customers.
• Providing market feedback and identifying new product and business opportunities.

This is a hands-on, field-based B2B sales role with significant responsibility for developing the territory.

We are looking for an experienced and commercially driven professional who can build a market, not simply maintain one.

You should have:

• 8+ years of B2B sales / business development experience in the Abu Dhabi.
• Strong knowledge of the Abu Dhabi market and established customer relationships.
• Proven experience in generating new business and achieving sales targets.
• Experience in construction, infrastructure, hospitality, healthcare, agriculture, industrial or related sectors is preferred.
• Experience in project-based, technical, solution or specification-driven sales will be an advantage.
• Strong commercial, negotiation and presentation skills.
• Excellent English communication skills.
• A proactive, entrepreneurial and independent approach to business development.
• Confidence in approaching new customers and opening new doors.
• Strong relationship-building and networking capabilities.
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