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Key skills for this role
About the Role
Hegen seeks a Writer to develop clear, engaging, and brand-aligned content for product descriptions, blog articles, social media, and marketing materials. The role involves researching breastfeeding and parenting topics, drafting content, and collaborating with cross-functional teams.
Key Skills for This Role
Responsibilities
- Develop clear, engaging, and brand aligned written content for various channels including product descriptions, blog articles, social media posts, and marketing materials
- Collaborate closely with marketing, design, and lactation specialists to translate brand values and educational insights into compelling narratives
- Research topics related to breastfeeding, parenting, and sustainability
- Draft and revise content, ensuring consistency in tone and messaging
- Meet publishing deadlines
- Contribute ideas for campaigns
- Refine content based on feedback and performance data
- Help maintain Hegen's editorial standards
Requirements
- Strong writing and editing skills, with demonstrated ability to produce clear, engaging content for diverse audiences
- Experience creating content for digital platforms, including websites, blogs, email campaigns, and social media
- Research skills to understand parenting, breastfeeding, and consumer trends
- Ability to adapt tone and style to different formats
- Attention to detail and strong command of grammar, syntax, and content structure
- Comfort collaborating with cross functional teams and incorporating feedback
- Bachelor's degree in Communications, Journalism, Marketing, English, or a related field (or comparable professional experience)
- Ability to work on site in Singapore and manage multiple projects and deadlines
Full Job Posting
Role Description
- The Writer role at Hegen is a full time, on site position based in Singapore.
- In this role, you will develop clear, engaging, and brand aligned written content for various channels, including product descriptions, blog articles, social media posts, and marketing materials.
Responsibilities
- Develop clear, engaging, and brand aligned written content for various channels.
- Collaborate closely with marketing, design, and lactation specialists to translate brand values and educational insights into compelling narratives.
- Research topics related to breastfeeding, parenting, and sustainability.
- Draft and revise content, ensuring consistency in tone and messaging.
- Meet publishing deadlines.
- Contribute ideas for campaigns.
- Refine content based on feedback and performance data.
- Help maintain Hegen's editorial standards.
Qualifications
- Strong writing and editing skills, with demonstrated ability to produce clear, engaging content for diverse audiences.
- Experience creating content for digital platforms, including websites, blogs, email campaigns, and social media.
- Research skills to understand parenting, breastfeeding, and consumer trends, and translate insights into informative content.
- Ability to adapt tone and style to different formats (educational, storytelling, product focused, and brand campaigns).
- Attention to detail and strong command of grammar, syntax, and content structure.
- Comfort collaborating with cross functional teams and incorporating feedback to improve content quality.
- Interest or experience in parenting, maternal health, or lifestyle sectors is an advantage.
- Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field (or comparable professional experience).
- Ability to work on site in Singapore and manage multiple projects and deadlines in a fast paced environment.
Company Description
- Hegen is a Singapore founded global brand dedicated to creating a positive breastfeeding journey for parents through modern, practical, and high quality feeding systems.
- Established in 2015, the company focuses on sustainable, convertible products that protect the integrity of breast milk and adapt to a child’s evolving needs.
- Beyond products, Hegen’s lactation arm, Flegen, offers education, full lactation consultations, and training services to support each parent’s unique nursing journey.
- Hegen is available in 24 international markets across Asia, the Middle East, Europe, and North America.
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