AI Performance Creative Strategist for Digital Agency (Remote, Worldwide)
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Key skills for this role
About the Role
Paired is seeking an AI Creative Strategist for a fast-growing Google Ads agency. You will own AI-powered video advertising from research to production, focusing on YouTube creatives for DTC ecommerce brands.
Key Skills for This Role
Responsibilities
- Research markets, competitors, and customer personas to identify compelling advertising angles.
- Develop creative concepts, messaging frameworks, and scripts for AI generated video advertisements.
- Produce end to end AI powered ad creatives, including VSLs, AI avatars, claymation, UGC style ads, and other formats.
- Utilize AI creative tools to generate, edit, and deliver high quality performance focused video ads.
- Analyze campaign performance data and continuously optimize creatives based on testing results.
- Build and manage a high volume creative testing pipeline focused on conversion and performance.
- Collaborate closely with media buyers, landing page specialists, and content teams to ensure creative consistency.
- Stay ahead of emerging AI creative technologies, trends, and advertising formats.
Requirements
- Proven experience creating performance driven ecommerce advertising creatives, particularly for YouTube.
- Strong understanding of direct response marketing principles.
- Hands on experience using AI creative tools such as Claude, Manus, Higgsfield, fal.ai, Atria, or similar.
- Experience producing AI generated VSLs, AI avatars, UGC style creatives, or comparable performance marketing assets.
- Ability to independently own the entire creative process from market research to final production.
- Comfortable interpreting campaign performance metrics and using data to improve creative performance.
- Experience working with DTC ecommerce brands is highly preferred.
- Self driven, highly adaptable, and passionate about experimenting with new AI technologies.
Full Job Posting
About Our Clients
- Our client is one of the world's fastest growing Google Ads agencies, managing nine figures in annual ad spend for over 180 DTC ecommerce brands.
- They specialize in performance marketing, leveraging cutting edge AI tools and direct partnerships with Google.
- They are looking for an AI Creative Strategist to take ownership of AI powered video advertising from research and strategy through to production and optimization.
Responsibilities
- Research markets, competitors, and customer personas to identify compelling advertising angles.
- Develop creative concepts, messaging frameworks, and scripts for AI generated video advertisements.
- Produce end to end AI powered ad creatives, including Video Sales Letters (VSLs), AI avatars, claymation, UGC style ads, and other emerging creative formats.
- Utilize AI creative tools to generate, edit, and deliver high quality performance focused video ads.
- Analyze campaign performance data and continuously optimize creatives based on testing results.
- Build and manage a high volume creative testing pipeline focused on conversion and performance.
- Collaborate closely with media buyers, landing page specialists, and content teams to ensure creative consistency across campaigns.
- Stay ahead of emerging AI creative technologies, trends, and advertising formats.
Requirements
- Proven experience creating performance driven ecommerce advertising creatives, particularly for YouTube.
- Strong understanding of direct response marketing principles, including customer avatars, positioning, hooks, offers, and creative angles.
- Hands on experience using AI creative tools such as Claude, Manus, Higgsfield, fal.ai, Atria, or similar AI platforms.
- Experience producing AI generated VSLs, AI avatars, UGC style creatives, or comparable performance marketing assets.
- Ability to independently own the entire creative process from market research to final production.
- Comfortable interpreting campaign performance metrics and using data to improve creative performance.
- Experience working with DTC ecommerce brands is highly preferred.
- Self driven, highly adaptable, and passionate about experimenting with new AI technologies.
Nice to Have
- Experience working within performance marketing or digital advertising agencies.
- Familiarity with Google Ads, YouTube Ads, Meta Ads, or other paid acquisition channels.
- Portfolio showcasing AI generated performance marketing creatives that have been used in live campaigns.
Benefits
- Competitive salary based on experience.
- Fully remote position with flexible working hours.
- Paid time off.
- Opportunity to work alongside a senior international team.
- Team retreats and workations.
- Exposure to leading AI creative workflows and large scale performance marketing campaigns.
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