Advertising Manager
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Key skills for this role
About the Role
Azora Property is seeking an experienced Performance Marketing Specialist to set up, launch, and optimize Meta Ads campaigns for real estate in international markets. You will manage budgets over $20k, analyze metrics, and drive lead quality.
Key Skills for This Role
Responsibilities
- Set up and launch Meta Ads campaigns targeting international audiences.
- Develop the architecture of advertising funnels and traffic nurturing strategies.
- Manage multiple advertising funnels, products, and target audiences simultaneously.
- Set up analytics, events, conversions, and accurate performance tracking.
- Monitor key advertising metrics daily.
- Analyze traffic quality, lead quality, and further conversion rates.
- Optimize campaigns based on CPL, CPA, ROAS, and other established KPIs.
- Test audiences, offers, hypotheses, formats, and advertising creatives.
- Generate high quality targeted traffic and continuously improve campaign performance.
- Use AI tools effectively for analysis, hypothesis development, process automation, and performance improvement.
- Prepare regular reports on advertising campaign results.
- Manage advertising budgets and consistently meet established KPIs.
Requirements
- Proven hands on experience running advertising campaigns in the real estate industry.
- Experience working with international markets.
- Strong English skills sufficient for working with advertising materials, analytics, and international audiences.
- Advanced knowledge of Meta Ads Manager.
- Experience managing monthly advertising budgets of at least USD 20,000.
- Strong understanding of analytics, advertising funnels, audience nurturing, and the customer journey.
- Ability to manage several campaigns and funnels simultaneously.
- Strong analytical skills and the ability to make data driven decisions.
- Creative thinking and the ability to develop and test new hypotheses regularly.
- Ability to integrate AI tools effectively into daily workflows.
- Strong ownership of results and the ability to work toward established KPIs.
Full Job Posting
Position Overview
- Performance Marketing Specialist / Meta Ads Specialist
- We are looking for an experienced Performance Marketing Specialist with strong English skills to set up, launch, optimize, and scale real estate advertising campaigns across international markets.
Key Responsibilities
- Set up and launch Meta Ads campaigns targeting international audiences.
- Develop the architecture of advertising funnels and traffic nurturing strategies.
- Manage multiple advertising funnels, products, and target audiences simultaneously.
- Set up analytics, events, conversions, and accurate performance tracking.
- Monitor key advertising metrics daily.
- Analyze traffic quality, lead quality, and further conversion rates.
- Optimize campaigns based on CPL, CPA, ROAS, and other established KPIs.
- Test audiences, offers, hypotheses, formats, and advertising creatives.
- Generate high quality targeted traffic and continuously improve campaign performance.
- Use AI tools effectively for analysis, hypothesis development, process automation, and performance improvement.
- Prepare regular reports on advertising campaign results.
- Manage advertising budgets and consistently meet established KPIs.
Mandatory Requirements
- Proven hands on experience running advertising campaigns in the real estate industry.
- Experience working with international markets.
- Strong English skills sufficient for working with advertising materials, analytics, and international audiences. Hebrew knowledge will be as advantage
- Advanced knowledge of Meta Ads Manager.
- Experience managing monthly advertising budgets of at least USD 20,000
- Strong understanding of analytics, advertising funnels, audience nurturing, and the customer journey.
- Ability to manage several campaigns and funnels simultaneously.
- Strong analytical skills and the ability to make data driven decisions.
- Creative thinking and the ability to develop and test new hypotheses regularly.
- Ability to integrate AI tools effectively into daily workflows.
- Strong ownership of results and the ability to work toward established KPIs.
Employment Format
- Office based position.
- Schedule: Monday to Friday, from 9:00 AM to 7:00 PM.
- Full time employment.
- Work within an established marketing team.
Marketing Team
- SMM Specialist; Graphic Designer; SEO Specialist; Video Editor; Marketing Specialist; IT Specialist.
- The Performance Marketing Specialist will work closely with the entire marketing team. Coordination with the sales department and other company departments will be managed through the Marketing Specialist.
What We Offer
- Stable employment in a growing real estate company.
- International projects and substantial advertising budgets.
- An established team supporting content production, creative development, and technical implementation.
- The opportunity to influence the advertising strategy and development of marketing funnels.
- Professional growth and an expanding area of responsibility.
- Salary reviews and increases based on performance and the company’s growth.
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