Ads Specialist (E‑commerce)
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Key skills for this role
About the Role
Al Tawkel Center seeks an experienced Ads Specialist to own and optimize paid advertising channels for a luxury e-commerce platform. The role involves managing Meta and Google Ads campaigns, driving profitable customer acquisition, and collaborating with creative teams.
Key Skills for This Role
Responsibilities
- Plan, launch, and manage daily campaigns across Meta Ads Manager and Google Ads
- Develop and test ad creatives, copy, audiences, and landing pages to maximize ROAS and CAC efficiency
- Set up and maintain conversion tracking, pixels, events, and UTM parameters
- Analyse performance data (CTR, CPC, CPA, ROAS, LTV) and provide weekly reports
- Manage budgets across campaigns and allocate spend based on seasonality and product launches
- Conduct A/B testing on ad formats
- Collaborate with content writer and video editor to produce ad creative
- Stay ahead of platform updates, privacy changes, and new ad formats
Requirements
- 3+ years of hands on experience in e commerce paid ads (Meta + Google Ads)
- Deep understanding of Meta Ads Manager
- Google Ads certifications (Search, Shopping, Display)
- Proficiency with analytics tools (Google Analytics 4, Looker Studio)
- Experience setting up and troubleshooting tracking (GTM, Facebook CAPI, Google Tag)
- Strong analytical skills and Excel/Google Sheets comfort
- Ability to manage monthly ad budgets of $20k+ and deliver positive ROAS
- Excellent English communication and reporting skills
Full Job Posting
About Us
- We are a premium luxury apparel platform serving discerning customers in the UK and US.
Role Overview
- We are seeking an experienced AD Specialist who will own, manage, and optimise all paid advertising channels for our e commerce business.
Key Responsibilities
- Plan, launch, and manage daily campaigns across Meta Ads Manager and Google Ads (including PMax, Shopping, Search, Retargeting).
- Develop and test ad creatives, copy, audiences, and landing pages to maximise ROAS and CAC efficiency.
- Set up and maintain conversion tracking, pixels, events, and UTM parameters.
- Analyse performance data (CTR, CPC, CPA, ROAS, LTV) and provide weekly reports with actionable insights.
- Manage budgets across campaigns and allocate spend based on seasonality and product launches.
- Conduct A/B testing on ad formats (Reels, carousel, collection ads, dynamic product ads).
- Collaborate with the content writer and video editor to produce ad creative that converts luxury shoppers.
- Stay ahead of platform updates, privacy changes (iOS14+, cookie deprecation), and new ad formats.
Requirements (Must Have)
- 3+ years of hands on experience in e commerce paid ads (Meta + Google Ads), with proven results.
- Deep understanding of Meta Ads Manager (Audience targeting, Advantage+, catalog sales).
- Google Ads certifications (Search, Shopping, Display) and experience with Merchant Center.
- Proficiency with analytics tools (Google Analytics 4, Looker Studio / Data Studio).
- Experience setting up and troubleshooting tracking (GTM, Facebook CAPI, Google Tag).
- Strong analytical skills and Excel/Google Sheets comfort.
- Ability to manage monthly ad budgets of $20k+ and deliver positive ROAS.
- Excellent English communication and reporting skills.
Nice to have (Strongly Preferred)
- Experience with luxury or fashion e commerce (higher AOV, longer consideration cycles).
- Knowledge of TikTok Ads, Pinterest Ads, or Snapchat Ads.
- Familiarity with email/SMS retargeting (Klaviyo) to support full funnel strategy.
- Experience with creative testing platforms (CreativeX, Motion).
- Basic understanding of SEO and CRO principles.
What Success Looks Like (First 90 Days)
- Achieve a consistent ROAS of 3x+ (or better) across Meta and Google campaigns.
- Reduce CPA by 20% from initial benchmarks through audience and creative optimisation.
- Launch and scale at least 3 new campaign types (e.g., PMax, Advantage+ Shopping, Retargeting).
- Implement full conversion tracking and a weekly reporting dashboard.
- Deliver a 30 day paid media roadmap aligned with UK/US seasonality and luxury shopping behaviour.
Why Join Us?
- Own the full paid media strategy for a luxury brand targeting high value UK/US customers.
- Work with a creative, data driven team based in Dubai – a global hub.
- Competitive salary, performance bonuses, and direct impact on company growth.
Location
- Oud Metha, Dubai, UAE
Salary range
- 3,000 – 4,000 AED per month (depending on experience)
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