Web Strategy Lead
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Key skills for this role
Key Skills for This Role
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WHAT YOU'LL DO
Partner with the Web Performance Manager on our overall Fortra web strategy and ensure our goals align with the company’s goals and objectives
Partner with product marketing teams to analyze web performance and help create action plans where needed
Execute on Fortra’s SEO strategy, including technical SEO, on-page optimization, keyword strategy, and backlink analysis
Perform regular SEO audits and ensure search engine best practices are implemented and up to date
Monitor and improve crawlability, indexability, site structure, internal linking, and page load speed
Work closely with the paid media team to ensure integrated search strategies
Identify gaps and opportunities based on competitor performance
Assist with the integration of new web tools in the Fortra tech stack
Assist in troubleshooting issues on the site regarding performance and/or tracking
Work with cross-departmental teams to determine how we can expand our web presence and improve the buyer journey
Assist in projects, planning, and timely execution of website migrations, future website launches, enhancements, and upgrades
Clearly communicate initiatives or issues with technical developers, product marketing teams, and other stakeholders
Stay up to date on web trends and releases, and coordinate trainings with the marketing and web teams as needed
QUALIFICATIONS
- 3-5 years minimum experience in web strategy, on-page and technical SEO, project management, or other related fields
- Intermediate knowledge of SEO and SEM best practices
- Intermediate knowledge of Google Analytics, Google Search Console, Looker Studio and other reporting tools
- Familiarity with SEO tools (ie. SEMrush, Ahrefs, BrightEdge, Conductor)
- Basic knowledge of web design and UX best practices
- Excellent organizational and project management skills with acute attention to detail
- Ability to quickly tackle any project, large or small, with a positive attitude while maintaining the highest level of customer satisfaction
- Excellent communication and presentation skills that are both professional and personable
- Confidence to make quick, independent decisions when needed
- Familiarity with CRM and marketing automation concepts
- An eye for detail with a high standard for quality in all aspects
- Enjoys working both independently and as part of a team in a fast-paced, results and action-oriented environments
- This position requires proficiency in English to interact, support and/or provide services to non-French speaking customers, employees and/or partners inside and/or outside the province of Quebec.
- We are an equal opportunity employer and encourage applications from candidates of all backgrounds. We do not require “Canadian work experience”; all relevant experience will be considered. This posting is for an existing vacancy.
- Expected Compensation: C$65,000 - C$80,000
- At Fortra, we’re breaking the attack chain. Ready to join us? Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.
About Fortra
Private cybersecurity company providing offensive and defensive security software and services to organizations worldwide.
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