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Web Experience Optimization Lead
Valley National Bank
Morristown, USA
Full-time
Senior · 7+ years experience
Onsite
Discovered 1 weeks ago
Adobe Experience ManagerAdobe TargetGA4SEO
Free
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Adobe Experience ManagerAdobe TargetGA4
Key Skills for This Role
Adobe Experience ManagerAdobe TargetGA4SEO
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- Own the end-to-end delivery of web initiatives--from strategy to execution, actively managing backlog, writing user stories, and ensuring timely sprint delivery.
- Define and maintain the product vision, roadmap, and backlog for all web properties and align web initiatives with business goals, marketing strategies, and customer experience objectives.
- Prioritize features and enhancements based on data-driven insights and stakeholder input.
- Drive the website content strategy, ensuring content is aligned with brand voice, SEO best practices, and customer engagement goals.
- Collaborate with marketing and creative teams as well as external vendors to deliver compelling, personalized, and dynamic content experiences.
- Establish governance for content creation, approval, and publishing processes and identify emerging trends, technologies, and best practices to drive innovation across web platforms.
- Leverage AI-driven solutions and advanced marketing tools to enhance personalization, automate workflows, and improve user experience.
- Serve as Scrum Master for the web development team, facilitating sprint planning, daily stand-ups, retrospectives, and backlog grooming.
- Oversee implementation and optimization of Adobe Experience Manager, Adobe Target, and related tools.
- Utilize GA4 and other analytics tools to monitor performance, identify trends, and inform decision-making.
- Ensure adherence to brand guidelines, accessibility standards, and regulatory requirements and maintain documentation for processes, workflows, and technical specifications.
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