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Vice President Marketing and Communications (National Candidate)
TECOM Group Dubai
Dubai, UAE
Full Time
Executive
1 weeks ago
Marketing StrategyBrand ManagementPublic RelationsDigital MarketingBudget ManagementLeadership
Free
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About the Role
TECOM Group Dubai seeks a Vice President of Marketing and Communications to lead the marketing function across corporate brands and entities. The role oversees strategy, branding, PR, digital, and events, driving demand and competitive differentiation.
Key Skills for This Role
Marketing StrategyBrand ManagementPublic RelationsDigital MarketingBudget ManagementLeadership
Responsibilities
- Lead the development of an integrated corporate and brands marketing & communications strategy and plan
- Drive the implementation of marketing projects for corporate, new and existing business units and shared services areas
- Adopt international best practices to develop marketing policies, systems, processes and procedures, and budgets
- Maintain excellent relationships with internal and external stakeholders, customers, partners and suppliers
- Lead the preparation and compilation of the Marketing and Communications budget
- Guide the evaluation of the corporate marketing and communication scope of work and agency roster
- Provide expert advice and guidance for executive leadership on marketing and communication related requests
- Lead the development and governance of all brand guidelines across TECOM
- Oversee the return on marketing investment across the organization
- Oversee the development and implementation of the communication strategy covering media, internal & external communication, public affairs, crisis management
- Manage the planning and development of TECOM's overall digital marketing strategy
Requirements
- Bachelor's degree in Marketing, PR or Communications is required
- Master's degree in Marketing, PR or Communications is preferred
- Minimum 12 14 years of experience in marketing with clear, objective, measurable evidence accomplishing exemplary return on marketing investment
- At least 5 years in the Middle East heading a marketing function is required
- Sector experience in real estate or associated industries is a must
- Strong knowledge across all marketing aspects Paid media, social media, owned media, technology tools, backend, and tech related solutions
- Excellent leadership skills with a strong ability to drive teams to achieve desired results
- Highly organised and able to deliver projects to deadline
- Strong ability to lead, negotiate and make decisions
- Strong ability to suggest and develop creative ideas and treatments for marketing content for multi channel campaigns and events
- Strong ability to manage multiple projects and multi stakeholders in a fast paced, deadline driven environment
- Strong creative, innovation, and storytelling skills
Full Job Posting
Role Overview
- The role holder is responsible for managing, leading and directing the planning, development and execution of the Marketing & Communications function including Marketing & Events, Branding & Creative, PR, Internal and External Communications & Media Relations, Digital and Web Services, Advertising,
- The role holder is also responsible for driving demand for new projects, new products, advancing sustainable competitive differentiation, cross functional collaborations, creating efficiencies and engaging both internal and external stakeholders across TECOM its brands, services functions and intern
Strategic Responsibilities
- Lead the development of an integrated corporate and brands marketing & communications strategy and plan to meet brand positioning objectives within the set budgets.
- Drive the implementation of marketing projects for corporate, new and existing business units and shared services areas of the company.
- Understand and adopt international best practices to develop marketing policies, systems, processes and procedures, and budgets.
- Maintain excellent relationships with internal and external stakeholders, customers, partners and suppliers.
Core Responsibilities
- Lead the preparation and compilation of the Marketing and Communications budget in line with the overall corporate budget for various brands.
- Ensure compliance to the corporate budgeting framework and guidelines.
- Oversee the effective planning, allocation of resources and implementation of appropriate standards, controls.
- Guide the development and delivery of departmental operational plans.
- Ensure regular monitoring of the implementation of approved budgets and approve corrective actions.
- Guide the evaluation of the corporate marketing and communication scope of work and the roster of agency specialisms.
- Formulate TECOM standards for performance managing agencies.
- Lead and manage the relationships with key vendors and agencies and oversee and evaluate their performance.
- Provide expert advice and guidance for executive leadership on marketing and communication related requests and activities.
- Develop and implement targeted communications plans across both traditional and online channels.
- Oversee the content development, continuous update and engagement of internal and external stakeholders through TECOM owned websites and other digital channels.
- Guide the development of the positioning of messages both internally and externally.
Internal & External Communications, PR and Media Relations
- Oversee the development and implementation of the communication strategy to cover all aspects of media, internal & external communication, public affairs, crisis management.
- Support the CEO and leadership team as strategic advisor with matters relating to media / public relations strategy.
- Manage, oversee and support internal communications including content development, mailers, gifts, activations and events.
- Develop the stakeholder mapping for the group and individuals as well as fact sheets, talking points, speaking opportunities and interviews.
- Participate in media training and industry expert positioning for the spokespersons in events, print, TV.
- Ensure continuous presence of brands in relevant Tier 1 channels across the year.
- Support business partners with PR, communications, videos, case studies, success stories, inauguration etc.
Web & Digital
- Manage the planning and development of TECOM's overall digital marketing strategy and digital marketing landscape.
- Develop and oversee the websites and social media channels annual plans, calendars, activations and content.
- Manage the websites and multiple social media channels across the portfolio.
- Support the Head of Digital in devising strategies to drive online traffic and increase engagement.
- Oversee TECOM's online presence across different digital marketing channels.
- Ensure website presence is optimized across the entities through SEO and cross brand promotions and selling.
- Oversee the performance of the websites, social media channels as well as the lead generation campaigns.
Minimum Qualification
- Bachelor's degree in Marketing, PR or Communications is required.
- Master's degree in Marketing, PR or Communications is preferred.
Experience
- Minimum 12 14 years of experience in marketing with clear, objective, measurable evidence accomplishing exemplary return on marketing investment.
- At least 5 years in the Middle East heading a marketing function is required.
- Sector experience in real estate or associated industries is a must.
Technical Competencies
- Strong knowledge across all marketing aspects Paid media, social media, owned media, technology tools, backend, and tech related solutions.
- Excellent leadership skills with a strong ability to drive teams to achieve desired results.
- Highly organised and able to deliver projects to deadline.
- Strong ability to lead, negotiate and make decisions.
- Strong ability to suggest and develop creative ideas and treatments for marketing content for multi channel campaigns and events.
- Strong ability to manage multiple projects and multi stakeholders in a fast paced, deadline driven environment.
- Strong creative, innovation, and storytelling skills.
- Articulate with describing visual direction.
- Strong interpersonal, negotiation and networking skills.
- Excellent communication skills written and oral in English and Arabic is a must.
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