UX Designer

You'll own experiences end to end, from understanding the problem deeply to designs that engineering can build without guessing.

Everything inside the experience is yours: the exploration, the flows, the edge cases, the polish, the follow-through after handoff.

• Understand before you design. Get clear on the feature's goal and the user need behind it. Ask why the problem exists before opening a canvas.
• Explore more than one direction. Show the alternatives you considered and why you chose the one you did. First idea is rarely the answer.
• Design complete flows, not screens. Connect the screens into one coherent experience. Loading, empty, error, first-run, offline. These are the states that decide whether a feature feels finished.
• Ship polished UI. Work fluently within the design system, extend it when you need to, and know the difference between the two.
• Prototype to decide. On TV, motion and focus behaviour aren't decoration. They're the interaction. Build something clickable when a static frame can't answer the question.
• Own delivery. Work day to day with PM and engineering, hold the quality bar through build, and stay with the feature until it's live.
• Make your reasoning visible. Present the thinking, not just the outcome. Use whichever artifact makes the point fastest: a flow, a prototype, a comparison.
• Be good to work with. Show up in critique, give useful feedback, help a peer when they're stuck.

• Designers who need a fully specced brief before they can start
• Beautiful screens with no answer to "why this?"
• Handing off a file and considering the work done
• Happy path only. The edge cases are where TV breaks
• Tool obsession over judgement. We don't care what you design in

• Roughly 2 to 4 years designing consumer products, with shipped work you can walk us through
• A portfolio that shows decisions, not just outcomes: what you tried, what you dropped, what you'd change
• Genuinely high craft standards, and the restraint to know when something is done
• Comfortable with ambiguity, and comfortable asking questions when it's too much
• Curious about AI as a design material, not just a feature to bolt on
• Excited by a surface with no established playbook. TV experience is a bonus, not a requirement

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