Consumer Insights

The Consumer Insights is a role designed to fix a long-standing operational friction: our previous structure separated quant from qual, creating handoff delays and shallow insight. This role owns the quantitative backbone of our research — segmentation, survey design, behavioral cohort identification, longitudinal tracking — and partners closely with qualitative researchers to produce integrated, mixed-methods output that stakeholders can actually act on.

You'll work across Growth, Data Science, and Leadership, with deliverables ranging from segmentation studies for product strategy, to Voice of Consumer dashboards for executive reviews, to hypothesis generation that feeds Data Science's predictive models. The role spans Glance AI Shopping, Glance Spaces, Glance TV, 1Weather, and Apple Lock Screen, with the US as primary market and Japan as a growing area of focus.

What you'll do

Design and run quantitative studies — segmentation, conjoint, MaxDiff, survey-based behavioral cohorts, longitudinal trackers

Collaborate with qualitative researchers to integrate findings into single, decision-ready narratives

Partner with Data Science on user profile intelligence and decision heuristics

Own Voice of Consumer programs — structured feedback loops, sentiment tracking, anomaly investigation

Translate funnel and survey data into hypotheses that explain the "why" behind behavioral signals

Manage global research panels and survey vendors across US and APAC

Bridges quant and qual instinctively — neither tribe owns them

Genuinely curious about consumer behavior, not just numbers

Comfortable challenging stakeholder assumptions with evidence

Operates with intellectual humility — distinguishes signal from noise, flags uncertainty honestly

Collaborative across functions — researchers, data scientists, PMs, marketers

Adaptable across cultural contexts; sensitive to nuance in how consumers in different markets respond to research instruments

Bias toward shipping insight, not perfecting decks

Self-directed; can scope and run studies with light oversight

Candidates will be required to complete a take-home exercise (~4 hours, one week to return)

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