User Retention Specialist

Given this role is remote and available to candidates across some countries in Europe, this range represents the full salary range for this role across our available locations in the EU. To ensure equity based on where you reside we use a tiered location model:

📍 UK £58,800 - £84,500

📍 Spain: € 42,800 - € 61,500

Your Home Destination: 🛫 Specific salary ranges used in offers are determined by where you reside. We’re committed to discussing these ranges openly during your first call with our Talent to ensure we’re aligned for takeoff! 🎒✨

Develop and execute user retention strategies: Collaborate with cross-functional teams to design and implement comprehensive user retention strategies

Conduct data analysis: Utilize data-driven insights to identify user retention patterns, trends, and areas of improvement. Analyze customer behavior, engagement metrics, and churn rates to develop actionable recommendations.

Implement retention campaigns: Utilize CRM and retention tools like Clevertap/Braze/Moengage to execute targeted retention campaigns with personalized messaging, and behavioral triggers. Optimize customer journeys to increase engagement, loyalty, and repeat purchases.

Customer segmentation: Develop and refine customer segmentation strategies to identify different user segments based on behavior, demographics, and preferences. Tailor retention initiatives and messaging for each segment to drive maximum impact.

Monitor and analyze retention metrics: Continuously track and analyze key retention metrics such as churn rate, customer lifetime value (CLTV), and repeat purchase rate. Generate regular reports to monitor progress, identify areas for improvement

Test and optimize retention initiatives: Conduct A/B tests and experiments to evaluate the effectiveness of different retention initiatives. Optimize campaigns, messaging, and tactics based on data-driven insights to maximize user retention.

Stay updated on industry trends: Keep abreast of the latest industry trends, best practices, and emerging technologies in user retention. Apply knowledge and insights to enhance the effectiveness of retention strategies and campaigns.

4+ years of extensive experience in user retention: Proven track record of developing and implementing successful user retention strategies in performance-focused businesses

Knowledge of retention use cases: Strong understanding of various user retention use cases, including churn prevention, win-back campaigns, loyalty programs, personalized recommendations, and engagement tactics.

Hands-on experience with CRM and retention tools: Proficiency in working with CRM platforms and retention tools like Clevertap/Braze/Moengage or similar platforms. Ability to leverage these tools to execute retention campaigns, segment customers, and analyze data.

Data-driven mindset: Excellent analytical skills with the ability to interpret complex data sets, draw actionable insights, and make data-backed recommendations. Experience in analyzing user behavior, segmentation, and retention metrics.

Continuous learner: Enthusiasm for staying updated on industry trends, best practices, and emerging technologies in user retention. Proactive approach to acquiring new skills and knowledge to enhance professional expertise.

Good to have:

Prior experience in the tech, travel or telecommunications industry

Clevertap experience

Broad awareness of how user acquisition and user retention work together