Senior Director, Brand

Own Airalo's global brand strategy and roadmap, grounded in a deep understanding of users, market trends, competitive landscape, and category data.

Set brand direction, product launch strategy, and go-to-market plans across all active regions (APAC, Arabia & Africa, Europe, North & South America).

Represent brand at the marketing leadership table — advising the CMO and cross-functional leaders (Product, Growth, Partnerships) on brand implications of major decisions.

Lead and grow a team of Brand Managers, Creative leads, and Brand Systems specialists across regions and time zones.

Recruit, coach, and develop your team's managers, building bench strength and a clear path for their own progression into leadership.

Own team structure and resourcing decisions as the function scales.

Monitor and analyze brand and category performance, market penetration, and new user acquisition, including competitive benchmarking against forecast.

Own brand tone of voice, guidelines, and governance across every channel and market, ensuring consistency at global scale.

Report brand health and performance to senior leadership, translating data into clear action plans.

Direct internal teams and creative agencies to build fit-for-purpose toolkits (copy, digital, social, eCommerce, in-store/activation) and guide local delivery teams on execution.

Own content marketing strategy — driving traffic, engagement, lead generation, retention, and brand awareness across email, social, blog, and other owned channels.

Champion big ideas at key user touchpoints, including promotions and campaigns.

10+ years of brand/marketing experience in product-led, hyper-growth, fast-paced B2C, B2B, and/or B2B2C environments, including 7+ years leading and scaling brand or marketing teams.

Proven track record building and scaling brand functions and teams across regions/time zones in a highly competitive category.

Strong track record partnering with senior leadership (CMO/C-suite level) and influencing cross-functional strategy across brand, growth, product, and operations.

Excellent communication and executive presence, including group presentation and public speaking.

High-quality judgment, end-to-end thinking, and strong analytical rigor.

Strong ownership and entrepreneurial drive; comfortable with ambiguity and complexity.

We started Airalo to make staying connected effortless, wherever you are in the world. Today, millions of travelers rely on our eSIMs, and many of the people building the product first discovered us as customers.

Our team spans 60+ countries, but what people often notice quickly is how work actually feels here. There’s trust to own what you do, space to focus without constant layers of process, and a clear sense of what you’re responsible for from day one.

As Airalo continues to grow, people tend to stay for a mix of things: the chance to work on a product used globally, the autonomy to shape how they work, and the opportunity to keep taking on new challenges without getting stuck in one lane.