indeed
User Acquisition Lead
Hypemasters
Abu Dhabi, UAE
Full-time
Onsite
Discovered 3 weeks ago
User acquisitionPaid marketingBudget allocationApp store optimizationCreative strategyPerformance data analysis
Free
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User acquisitionPaid marketingBudget allocation
Role Overview
Hypemasters is a mobile games company running performance marketing at scale with an internal AI layer for reporting, data pulls, and monitoring.
The senior User Acquisition Lead will own acquisition strategy, budget, creative direction, and app store presence autonomously.
Key Skills for This Role
User acquisitionPaid marketingBudget allocationApp store optimizationCreative strategyPerformance data analysis
Full Job Posting
Role Overview
Hypemasters is a mobile games company running performance marketing at scale with an internal AI layer for reporting, data pulls, and monitoring.
The senior User Acquisition Lead will own acquisition strategy, budget, creative direction, and app store presence autonomously.
Responsibilities
- Own user acquisition strategy and budget allocation across paid channels, with accountability for growth and efficiency targets.
- Direct the creative team using performance data to maintain a pipeline of fresh, effective creative.
- Own app store optimization, including store metadata, visuals, experimentation, and alignment between organic and paid growth.
- Use internal AI and data tooling to inform decisions, validate outputs, and apply human judgment.
- Deliver a weekly report to leadership covering results, key bets, and reasoning.
- Partner with creative, data, and leadership to align strategy with business goals.
Requirements
- Proven experience owning significant paid marketing budgets end-to-end, ideally in mobile gaming or app-based growth.
- Ability to operate independently, set direction, and work without task-level management.
- Strong data judgment and the ability to validate automated reporting rather than accept it at face value.
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