UAE National - Marketing Specialist

Job Purpose

Description

• :
• ***Marketing Strategy:***
• *Leverages customer and market intelligence to develop/modify marketing strategy/plan*
• *Participates in the development of online marketing strategy*
• *Executes the annual marketing plan for the company and drive marketing programs that increase market share, revenue and profitability*
• *Builds and execute brand plan by category*
• *Creates an integrated approach to support the marketing vision across digital, e-commerce, CRM, retail, and public relations*
• *Drives the company to be customer centric*
• ***Media Planning:***
• *Develops and implements media plan to promote the the company's products to diverse set of audiences*
• *Manages media communications and maintaining ongoing relationships with media contacts*
• *Leverages customer understanding to find the right combination of media mix that will enable maximum reach and impact*
• *Develops cross channel media campaigns and influencer partnerships that amplify brand positioning and story across social media, digital publishers and blogs as well as drive customer acquisition*
• ***Promotions:***
• *Collaborates with the team to implement innovative branded content for each channel that aligns with new launches, promotions, and other business needs*
• *Measures campaign outcomes and make recommendations to refine and continuously improve our marketing efforts*
• *Ideates and manages tests and leverage data to inform future programs and improve performance by channel*
• *Responsible for planning and managing campaigns to promote the company's products and services.*
• *Responsible for supervising promotional programs to incentivize the point-of-purchase*
• *Combines advertising with promotional deals to entice consumers and clients to buy products*

QUALIFICATIONS, RELEVANT CERTIFICATIONS & EXPERIENCE

• *Bachelor’s Degree in Marketing or related field.*
• ***Preferred Professional Certifications:***
• *3-5 years of relevant experience*
• *Full Professional Proficiency of English and Arabic Language*