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Key skills for this role
Must Have Skills: • Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation. • Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO. • Database skills – Have good expertise of either of databases SQL/ Oracle /Teradata etc. • Data model design Skills for Marketing databases. Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc • Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS. • Understand complex data models (preferrable XDM) and the objective of marketing campaigns. • Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements. • Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills.
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HCL Technologies is a global IT services and consulting company offering digital, engineering, cloud, and AI solutions. Headquartered in Noida, India, it serves clients across industries in over 60 countries.
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