Tag Management Specialist

At Bluehost, we’re not just building websites—we’re shaping the future of the web through content, commerce, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth.

As a trusted leader in web hosting and WordPress, our mission is to help customers of all sizes build a digital presence that drives results. Backed by private equity and powered by innovation, we are building the go-to platform for creators, entrepreneurs, and businesses to thrive online. With a global portfolio of brands and millions of users worldwide, we’re entering a bold new phase of transformation—driven by people, technology, and ambition.

We are looking for a skilled and detail-oriented Tag Management Specialist with expertise in Adobe Launch and a strong architecture mindset . This role requires someone who can design scalable tagging frameworks . Not just implement one-off custom trackers. You will manage tagging solutions that handle billions of events annually , ensuring accuracy, scalability, and minimal impact on site performance. Reporting to the Marketing Technology Manager, you will collaborate with marketing, engineering, and analytics teams to support data-driven decision-making and optimize digital experiences.

Architect Scalable Tagging: Design and maintain tagging strategies that scale across multiple properties and platforms.

Adobe Launch Implementation : Set up, configure, and deploy Adobe Launch tags across multiple digital properties.

Tag Management : Manage tagging processes, including organized implementation of new tags, updates, and troubleshooting.

Data Layer Development : Work closely with developers and analysts to implement and maintain a robust data layer that supports accurate tracking and reporting.

Integration : Ensure seamless integration between Adobe Launch and other marketing platforms, such as Adobe Analytics, Google Analytics, and other third-party vendors.