Sr. / Relationship Manager - Liability Sales

Job Summary

Job Responsibilities

• Achieve CASA deposit targets according to assigned KPIs and PAM targets through new business sales, referrals, and retention of relationships, with a primary focus on the liability side.
• Attain NTB (New-To-Bank) liabilities and deposit targets by identifying target markets and potential customers.
• Develop and maintain strong relationships with clients to ensure high levels of customer satisfaction.
• Formulate and execute strategies with detailed action plans to achieve assigned business goals, increase the Banks market share in deposits, understand competition, and consolidate and retain business relationships.
• Identify and capitalize opportunities to increase sales to existing customers, maintain appropriate conversion rates, and proactively cross-selling a range of banking products and services.
• Conduct outbound sales calls and proactively identify market opportunities to establish effective lead generation strategies.
• Build and manage a relationship-based portfolio, covering all banking requirements of customers, including KYC (Know Your Customer) and AML (Anti-Money Laundering) compliance.
• Attend networking events to develop and deepen relationships, explore customer needs, and match the Banks products with these needs to grow the deposit base.
• Ensure timely management of Enhanced Due Diligence (EDD) and Customer Due Diligence (CDD) in compliance with bank policies and procedures.
• Ensure that all customers are on-boarded in accordance with bank compliance policies and regulatory guidelines.

Minimum Experience

• Minimum 8 to 10 years of front end banking experience (Retail / Business Banking), preferably in GCC.

Job Specific Skills

• Proven experience in retail banking with a focus on liability products.
• Strong understanding of the UAE banking sector, including regulatory requirements.
• Excellent communication, relationship management, and sales skills.

Behavioral Skills

• Strategic thinking with a focus on customer growth and satisfaction.
• Proven leadership and relationship-building skills.
• Proficiency in sales, cross-selling, and up-selling banking products.