Sr. Product Adoption Specialist

• Customer Obsessed: Proactively identifies and implements strategies to enhance the customer experience at scale. Acts as a guide who architects success across the adoption journey, ensuring customers realize full product value and long-term loyalty through expert, proactive insights.
• Raise the Bar: Multiplies the strengths of others by leading by example and fostering a culture of coaching and collaboration. Improves the performance of the whole team by sharing deep domain knowledge and building better internal processes and scalable resources.
• Business Acumen: Understands the mechanics and economics of the Affordable Housing industry. Uses data to identify trends in "unhealthy" customer behavior across the segment and designs proactive initiatives to prevent systemic issues.
• Strategy & Innovation: Acts without being told what to do; brings new ideas to the table with a scalable implementation plan. Develops high-impact adoption resources—such as playbooks and webinars—that empower the broader team to drive adoption across a high volume of units.
• Consultative Communication: Speaks and writes articulately in a variety of settings, with an intuitive ability to adjust messages for various audiences. Acts as a "trusted bridge" between our customers and internal teams, translating complex regulatory requirements into clear, actionable feedback for Product and Engineering.
• Security & Compliance: Sharp, capable, and agile; deals with complex federal and state requirements comfortably. Simplifies intricate HUD/LIHTC regulations into clear, actionable workflows that make compliance feel effortless for our customers.

• 5+ years of experience in Affordable Housing compliance (HUD and LIHTC).
• Advanced knowledge of TRACS, voucher submissions, and state-specific LIHTC reporting.
• Proven ability to manage a high volume of units/tasks while maintaining a focus on long-term adoption goals.
• Exceptional ability to explain complex regulatory requirements to both executive-level customers and internal stakeholders.
• A "multiplier" mentality—someone who improves the performance of the whole team by sharing knowledge and building better processes.
• Experience partnering cross-functionally with Product and Engineering to influence product improvements based on customer needs and adoption trends
• Able to communicate clearly and concisely with team, manager, and customers via phone, chat, and email.

Find out more about our locations by visiting our site .

The compensation that we reasonably expect to pay for this role is: $85,000 [base pay].

The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package.

The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here .

AppFolio is the technology leader powering the future of the real estate industry.

Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business.

For more information about AppFolio, visit appfolio.com.

Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards.

Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn | We partner with you to realize your potential by investing in you from the start.

We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive.

We do this by innovating with purpose while cultivating a culture of impact.

We learn as much from each other as we do our customers and our communities.

Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are.

We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Learn more at appfolio.com/company/careers

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture.

That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it.

This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.