Sr. Marketing Analyst

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field. A Master's degree is a plus

5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.

Demonstrated experience owning marketing measurement end to end, from tracking implementation through to reporting and recommendation.

Hands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads, or equivalent), including campaign and channel attribution and its limitations.

Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through to closed business.

Experience working with marketing automation, CRM, and attribution data (e.g., Marketo, Marketo Measure, Salesforce) and diagnosing problems in how they connect.

Proven ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders, and to say plainly when the data won't support the question.

Experience in a fast-paced, cross-functional environment with shifting priorities, and resilience in the face of ambiguity and change.

Senior proficiency in SQL; comfortable writing, reviewing, and troubleshooting complex queries independently.

Strong proficiency in data visualization and dashboarding platforms such as Streamlit, Tableau, Looker, or similar.

Working knowledge of a modern data stack: Snowflake, dbt, and version-controlled analytics work.

Comfortable with experimentation and quantitative methods: designing and reading out A/B and growth tests, sizing effects honestly, and knowing when a result is signal and when it isn't.

A genuine practitioner of AI-assisted analytics: comfortable using tools like Claude Code in your own work, and rigorous about validating what comes back.

Comfort operating as a senior IC: influencing without authority, working self-directed on complex and ambiguous problems, and mentoring peers.

Experience with Python or R.

Direct experience with SEO analytics: indexation, page-level organic performance, and technical SEO measurement.

Experience contributing to a semantic layer or self-serve metrics layer.

Background in SaaS, education technology, or marketplace analytics environments.

Experience in the education sector or working with schools and colleges.

Candidate experience is a top priority for our talent and hiring teams. We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience. The interview process is outlined here:

Phone Screen with Talent Acquisition Partner - 30 Minutes

Video Interview with Hiring Manager - 30 Minutes

Team Interview - 3 separate 30 Minute Interviews

Case Study & Presentation

Hiring Manager follow-up - 30 Minutes

Why Niche ?

We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you

Full time, salaried position with competitive compensation in a fast-growing company

Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage

Flexible Paid Time Off Policy

Stipend that allows you to build your work from home office in a style and function that suits your personal preferences

Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents

Meaningful 401(k) wit h employer match

Your ideas and work will make an immediate impact on our company and millions of users

You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.

We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only. No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.