Sr. Go-to-Market Specialist, Amazon Ads International Expansion GTM

About Amazon Ads

Role Summary

Candidate Locations

• The posting is open to candidates in the UAE, Sweden, Netherlands, and UK.

Product Enablement

• Define launch plans for measurement products, identify pilot advertisers, define use cases, and track post-launch adoption.
• Build business cases for brand lift, offline attribution, incrementality, conversion lift, and multi-touch attribution solutions.
• Evaluate third-party measurement partners, manage demand escalations, and route structured feedback to product teams.
• Own advanced attribution business cases, define vertical use cases, and influence the international product roadmap.

Sales Enablement

• Develop locale-specific training, deliver approximately three enablement sessions per quarter, and track adoption metrics.
• Build sales training and beta plans, enlist pilot advertisers, establish support channels, and drive product adoption.
• Create playbooks, troubleshooting resources, escalation paths, capability guides, and onboarding training.
• Develop positioning guidance for advanced measurement approaches with analytics team support.

Tools and Scalable Mechanisms

• Build learning frameworks, track knowledge gaps, and maintain a sales toolkit with templates, decision trees, and reference materials.
• Own regional measurement investment fund approvals and prioritize strategic opportunities.
• Manage the regional case study pipeline and coordinate production for major industry events.
• Aggregate advertiser feedback, improve submission quality, and influence product roadmap priorities.

Basic Qualifications

• At least 5 years of experience developing, negotiating, and executing business agreements.
• At least 5 years of Go-to-Market, business development, sales, or consulting experience.
• At least 5 years of experience with data and AI technologies, including AI/ML, GenAI, analytics, databases, or storage.
• At least 5 years of program management, workforce strategy, or metrics-driven decision-making experience.
• Bachelor's degree and knowledge of publisher ad tech stacks or advertising technology.
• Experience influencing leadership decisions, managing cross-functional programs, explaining technical concepts, and presenting to executives.
• Experience leading complex multi-year initiatives across business and technology functions.

Preferred Qualifications

• A master's degree in a related field or PMP certification is preferred.
• Experience interpreting data, making business recommendations, identifying and negotiating complex agreements, or using analytical tools for workforce metrics is preferred.