Sr. Director, Supply & Partner Marketing

Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

Thumbtack’s Marketing & Communications team drives growth on both sides of the marketplace—for homeowners and the professionals who serve them. Pro Marketing is one of our highest-priority organizational investments in 2026, built to accelerate supply-side growth by acquiring the right professionals, helping them succeed on the platform, and keeping them engaged over time. Partner Marketing extends that reach through platform integrations, distribution relationships, and channel programs that create growth opportunities no single paid or organic channel can replicate on its own.

"Thumbtack is a company with a very flat hierarchical structure. Anyone at any level can approach the leadership team with an idea."

Sujani — Sujani

This Sr. Director role leads both Supply Marketing / B2B Marketing and Partner Marketing at a pivotal moment for Thumbtack. Supply Marketing / B2B Marketing is a new function with a clear mandate: bring the right professionals into the right markets, help them succeed, and keep them engaged long enough to build durable marketplace health. Partner Marketing sits alongside that work, with the opportunity to move from opportunistic partnership deals to a coherent strategy that compounds over time. You will build both functions with direct accountability to supply outcomes — not a separate marketing scorecard.

Define and own the Supply Marketing / B2B Marketing strategy across the full professional lifecycle — how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long term

Serve as the voice of the professional inside Thumbtack — building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisions

Build and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateral

Lead Partner Marketing as a strategic function, developing the portfolio of external partnerships — platform integrations, distribution relationships, channel programs, and co-marketing — that extend Thumbtack's reach on both sides of the marketplace

Work closely with product, commercial, and supply leadership to ensure Supply Marketing / B2B Marketing and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goals

Build measurement frameworks tied to professional supply outcomes — acquisition rates, activation, retention — and communicate results and tradeoffs clearly to senior leadership

Develop your team, create clear accountability, and foster an environment where strong marketers do their best work

10+ years of experience leading full-funnel Supply Marketing / B2B Marketing for a supply-side audience, business customers, or professionals in a marketplace or platform context — with a track record of building activation and retention programs that move the needle on business outcomes, not just acquisition

A track record of building activation and retention programs that go beyond acquisition, measured against business outcomes rather than marketing proxies

B2B marketing experience, including programs like ABM, sales enablement, and events, with the ability to translate complex platform economics into clear value propositions for an audience that prioritizes ROI

Experience building or managing external partnerships — integrations, distribution relationships, channel programs, or co-marketing — and a demonstrated ability to move partner relationships from transactional to strategic

Strong cross-functional instincts: you earn trust by being specific about priorities, clear about what you need, and accountable for outcomes, and you can influence senior leaders without direct authority

Comfort building from scratch — the Supply Marketing / B2B Marketing function is new, the strategy is still being defined, and you need to be energized by that

A commitment to defining success in business terms, developing your team, and building an environment where strong people do their best work

$600B+ — opportunity in Thumbtack’s market home services

4.5M+ — customers in past 12 months

100M — projects started on Thumbtack

15M — 5-star reviews

$3.2B — valuation (as of June 2021)

In addition to our virtual-first model, we offer:

Recharge with PTO, in addition to 20 company-wide holidays each year, including a week-long end-of-year shutdown.

$1,000 USD/$1,400 CAD annual stipend for professional development, self care, office set-up and more. We also provide cell phone and Wi-Fi reimbursements.

All parents receive up to 12 weeks of paid parental leave, and birthing parents receive 8 additional weeks, for a total of 20 weeks of 100% paid parental leave (US & CAN).

12 coaching sessions and 12 therapy sessions for yourself and your dependents. We also offer one-on-one financial guidance from a financial wellness provider.

$450 USD/CAD quarterly stipend to book a pro on Thumbtack for virtual or in-person services — anything from home care services to planning a child’s birthday party and beyond.

Claude Enterprise (Claude.ai, Claude Code, Cowork, Claude Desktop, Ask Thumbtack), OpenAI Enterprise ChatGPT & Codex, Cursor, Gemini Enterprise, Granola, Coda AI, Zoom AI Companion, Linear, and more. *Access varies based on location, team, and role.