Sr. Data Analyst, Marketing Analytics
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Key skills for this role
About the Role
Ubisoft seeks a Senior Data Analyst to join the Marketing Analytics team, responsible for gathering, structuring, and analyzing data to drive marketing strategy and optimization. The role involves designing analytics solutions, measuring campaign performance, and communicating insights to stakeholders.
Key Skills for This Role
Responsibilities
- Understand business objectives and marketing initiatives to identify key success metrics
- Analyze correlations between business outcomes and marketing initiatives
- Establish benchmarking methodology and set targets for key metrics
- Measure and communicate results to stakeholders
- Translate business questions into analytics projects and deliver cross channel performance insights
- Develop marketing experiments to understand business impact of paid media and creator campaigns
- Leverage data from Adobe Analytics, Gamesight, Salesforce, Datorama and other tools
- Develop robust analytic processes to frame campaign expectations and provide optimization recommendations
- Work with Data Science to use predictive analytics
- Assist with budget planning exercises to determine optimal budget for campaigns
- Communicate insights and discuss recommendations with brand teams and cross functional partners
Requirements
- 4+ years of proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable insights
- 3+ years of experience in paid media and marketing analytics
- Experience in marketing or performance analytics roles for paid media, content creators
- Previous experience in reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, and other data/visualization tools
- Familiarity with different paid media measurement options, such as conversion APIs (CAPI), brand lift surveys, conversion lift studies, and audience hold outs
- Experience with statistical methods such as regression and hypothesis testing
- Fluent in French
Full Job Posting
Company Description
- Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more.
Job Description
- The Marketing Analytics team works with the business and marketing stakeholders to analyze and measure the impact marketing has on our business objectives.
- The Senior Data Analyst, Marketing Analytics, will be responsible for gathering, structuring and analyzing data to derive compelling insights that drive the strategy & optimization of our marketing initiatives.
What You'll Do
- Understand the business objective and marketing initiatives to then identify the key success metrics that help evaluate the performance towards the objectives.
- Analyze correlations between business outcomes and marketing initiatives.
- Establish a benchmarking methodology and set targets for the key metrics identified.
- Measure and communicate to stakeholders the results.
- Be a thought leader and spearhead data driven decision making amongst stakeholders.
- Translate the business questions and challenges from the stakeholders into analytics projects.
- Deliver a cross channel, brand level view of performance, insights, and recommendations.
- Convey the finding on campaign performance and drive strategy and optimization change with stakeholders.
- Provide data analysis and reporting to identify trends and opportunities across channels, audience segments, and player segments.
- Work with marketing teams to ensure marketing efforts are effective and drive incremental acquisition, engagement, and conversion.
- Develop marketing experiments to understand the business impact of paid media and creator campaigns.
- Leverage data from Adobe Analytics, Gamesight, Salesforce, Datorama and various other tools and platforms.
Qualifications
- 4+ years of proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable insights. 3+ years of that in paid media and marketing analytics.
- Experience in marketing or performance analytics roles for paid media, content creators.
- Previous experience in reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, and other data/visualization tools; monitor for changes in trends, share insights and make recommendations
- Familiarity of different paid media measurement options, such as conversion APIs (CAPI), brand lift surveys, conversion lift studies, and audience hold outs.
- Experience with statistical methods such as regression and hypothesis testing
- Fluent in French
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