Sr Customer Mktng Specialist
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About the Role
As a Sr Customer Marketing Specialist here at Honeywell, you will drive customer engagement and loyalty through targeted marketing strategies, collaborating with sales teams to understand customer needs and create impactful campaigns. You will report directly to our Marketing Director.
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Key Responsibilities
Partner with business and marketing stakeholders to translate their needs into clear analytical approaches, KPIs and decision-ready outputs.
Understand web personas and use Adobe Analytics, and related data to uncover customer journeys, content performance, conversion barriers, behavioral patterns and meaningful opportunities.
Build clear, credible stories that explain what is happening, why it matters and what stakeholders should do next - going beyond reporting.
Use insights to prioritize opportunities and define complete personalization use cases covering the audience, behavioral or account signals, experience logic, business objective and success metric.
Build activities directly or through an agency partner using A/B testing, Experience Targeting, Multivariate Testing, Auto-Allocate, Auto-Target, Automated Personalization or Recommendations as appropriate.
Coordinate stakeholders, UX, content, devops and agencies through requirements, QA, UAT and launch; then interpret results, optimize performance and document reusable learnings.
Pilot uses of Writer AI, Microsoft Copilot and Adobe Target machine learning for analysis, content and personalization, supported by human review, governance, playbooks and training.
You must have
5-7 years of relevant hands-on experience across Adobe Experience Cloud - particularly AEM, Adobe Analytics and Adobe Target - to build, analyze and personalize enterprise web experiences.
Advanced Adobe Analytics skills, including segmentation, journey and fallout analysis, calculated metrics and dashboard development.
Hands-on Adobe Target experience covering audiences, activities, profile scripts, QA, reporting and optimization.
Hands-on AEM experience, including page authoring, page layouts and reusable Experience Fragments.
Strong analytical thinking, stakeholder communication, attention to detail and end-to-end ownership.
We Value
Experience with Adobe Launch or Web SDK, Marketo, Salesforce, Demand base, content or digital-asset platforms, and SEO or search-performance tools.
Experience with Analytics for Target (A4T), tagging, data-layer validation, consent or privacy considerations, and enterprise measurement governance.
Excellent stakeholder management and communication skills.
Ability to manage multiple priorities in a matrixed environment
Qualifications
- You must have - 5-7 years of relevant hands-on experience across Adobe Experience Cloud - particularly AEM, Adobe Analytics and Adobe Target - to build, analyze and personalize enterprise web experiences. - Advanced Adobe Analytics skills, including segmentation, journey and fallout analysis, calculated metrics and dashboard development. - Hands-on Adobe Target experience covering audiences, activities, profile scripts, QA, reporting and optimization. - Hands-on AEM experience, including page authoring, page layouts and reusable Experience Fragments. - Strong analytical thinking, stakeholder communication, attention to detail and end-to-end ownership. We Value - Experience with Adobe Launch or Web SDK, Marketo, Salesforce, Demand base, content or digital-asset platforms, and SEO or search-performance tools. - Experience with Analytics for Target (A4T), tagging, data-layer validation, consent or privacy considerations, and enterprise measurement governance. - Excellent stakeholder management and communication skills. Ability to manage multiple priorities in a matrixed environment
Responsibilities
- Key Responsibilities - Partner with business and marketing stakeholders to translate their needs into clear analytical approaches, KPIs and decision-ready outputs. - Understand web personas and use Adobe Analytics, and related data to uncover customer journeys, content performance, conversion barriers, behavioral patterns and meaningful opportunities. - Build clear, credible stories that explain what is happening, why it matters and what stakeholders should do next - going beyond reporting. - Use insights to prioritize opportunities and define complete personalization use cases covering the audience, behavioral or account signals, experience logic, business objective and success metric. - Build activities directly or through an agency partner using A/B testing, Experience Targeting, Multivariate Testing, Auto-Allocate, Auto-Target, Automated Personalization or Recommendations as appropriate. - Coordinate stakeholders, UX, content, devops and agencies through requirements, QA, UAT and launch; then interpret results, optimize performance and document reusable learnings. - Pilot uses of Writer AI, Microsoft Copilot and Adobe Target machine learning for analysis, content and personalization, supported by human review, governance, playbooks and training.
About Honeywell
Honeywell is a global industrial technology company that provides products, software and solutions for building, process and industrial automation. Its technologies help customers improve safety, productivity, energy efficiency and operational reliability.
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