Sr. Content Manager - Consumer

Essential Function Statements • Define and lead an integrated, always-on consumer content strategy informed by Brand strategy and business priorities, ensuring content is coordinated across the consumer journey and aligned with marketing priorities, product launches, audience needs, and business goals. • Translate Brand briefs and strategic priorities into coordinated editorial and content plans across organic social, consumer education, creator content, and other owned-channel experiences. • Lead, inspire and develop a multidisciplinary Consumer Content team, creating a culture where people feel empowered to bring forward ideas, challenge convention, collaborate across disciplines and produce exceptional work. • Set a compelling vision for the future of Nordic Naturals & consumer content and translate that vision into clear priorities, opportunities and expectations for the team. • Coach and develop team members, recognizing individual strengths, creating meaningful growth opportunities and building future leaders. • Own the integrated content calendar and align it with the broader marketing calendar, media plan, product priorities, seasonal moments, and key brand initiatives. • Partner with Creative and Production to develop original photo, video, editorial, social, and creator-led content supporting campaigns and always-on needs. • Strengthen the editorial and consumer education strategy across the Naturally Well Blog, video, social, PDP- supporting education, and other digital experiences. • Guide organic social strategy, publishing, community engagement, platform best practices, and the continued development of Nordic Naturals' social voice and presence. • Partner with influencer and creator team members to identify, brief, and activate appropriate creators, emphasizing authentic, reusable content and measurable performance.

• Establish content KPIs and reporting practices, using performance data, audience insights, and business outcomes to evaluate effectiveness and optimize future content. • Build social listening and content intelligence capabilities using Dash Social or similar tools to identify conversations, trends, competitive activity, and actionable opportunities. • Regularly share content performance, audience insights, trends, and recommendations with Brand and other stakeholders. • Partner with Brand, DTC/eCommerce, Media, and other teams to connect content to measurable outcomes such as engagement, traffic, education, consideration, conversion, and brand growth. • Maintain brand standards, regulatory compliance, accuracy, and safety across content channels. • Improve content workflows, governance, reuse, and scalability across Sunwave Studio and the broader Marketing organization. • Evaluate emerging platforms, GenAI capabilities, external partners, and content formats that can improve speed, quality, relevance, and creative effectiveness. • Support major brand initiatives, including rebrand work, by representing content and channel needs in cross-functional planning. • Other duties as assigned.

POSITION QUALIFICATIONS

Competency Statements • Strategic Perspective - Connects Brand and business strategy to channel and content execution. • Leading Employees - Attracts, motivates, develops, and provides clear direction to employees. • Building Collaborative Relationships - Builds productive relationships across teams and external partners. • Participative Management - Involves others, listens, and builds commitment while maintaining accountability. • Taking Initiative - Identifies opportunities, solves problems, and moves work forward independently. • Communication - Communicates strategy, priorities, insights, and feedback clearly and concisely. • Analytical Thinking - Uses data, audience insights, and performance trends to inform decisions. • Innovative - Explores new platforms, formats, technologies, and creative approaches. • Composure - Demonstrates sound judgment while managing multiple priorities and stakeholders. • Accountable - Takes ownership for outcomes, follows through, and learns from results.