Sr. Associate Manager, Marketing – Menu Strategy and Experience

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962.

We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each we ek around the globe.

We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: Yum!

Brands.

Much of our fan love and authentic connection with our communities are root ed in being rebels with a cause.

From ensuring we use high-quality, sustainable ingredients to elevating restaurant technology in ways that haven't been done before... we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it.

We fuel our culture with real people who bring unique experiences.

We inspire and enable our teams and the world to Live Más.

At Taco Bell, we're Cultural Rebels.

Want to join in on the passion-fueled fun?

Learn more about the career below.

The Sr.

Associate Manager, Menu Strategy & Experience (All Channels) supports the Menu Experience Team and cross-functional partners – Ops, Digital, Product, Brand, among others – by leading the strategy and execution of Taco Bell’s in-restaurant merchandising and menu.

This role owns end-to-end development of in-restaurant communication to the consumer, serving as the subject matter expert for menu and restaurant experience, ensuring a consistent, customer-focused experience that aligns with the national brand plan and drives sales.

Expanded, this role impacts and owns menu strategy, design, and execution, menu experience integration, and merchandising budget management and visibility.

• Menu Experience Integration o Collaborate with cross-functional partners through integration of the broader menu strategy into in-restaurant merchandising and communication o Translate Menu Strategy and team initiatives across all channels into clear, consistent plans that deliver on accuracy and flawless execution o Serve as the Menu Subject Matter Expert, driving merchandising strategies that support sales performance and align to the national Brand Plan o Own the end-to-end go-to-market in-restaurant print merchandising process – planning to execution - translating national Brand ensuring accuracy, speed, and consistency o Partner with agencies, franchisees, and internal cross-functional teams to develop, review, and refine creative to meet Brand and Operational standards o Oversee the management of production, fulfillment, and distribution vendors to ensure flawless execution of merchandising materials o Continuously optimize the Restaurant Experience by adapting merchandising based on performance, feedback, and business needs
• Customer Journey & Insights o Own the in-restaurant customer journey, identifying opportunities to improve the customer experience at every stage o Leverage research, analytics, and field insights to inform menu channels and in-restaurant merchandising o Develop and test new merchandising approaches and tactics, for various channels measuring effectiveness and scaling successful approaches
• Merchandising Budget Ownership & Menu Operations o Own and manage the overall merchandising budget, ensuring accurate execution of Menu and merchandising updates across restaurants o Collaborate on transition and ongoing management of budget responsibilities as part of the Menu team o Partner on Menu budget tracking and visibility to align decisions with Brand and operational priorities
• Menu Offers & Promotions o Manage Local Store Marketing and identify opportunities to enhance, streamline, and automate support for field teams. o Facilitate field creative reviews in partnership with external agencies and franchisees to ensure quality and alignment.
• Cross-Functional Leadership & Execution o Partner with cross-functional teams to support and successfully execute restaurant experience initiatives o Align the restaurant experience calendar with both marketing and non-marketing initiatives o Collaborate with Digital Menu Board teams to ensure consistency across all menu channels

Is This You?

• Bachelor's Degree required
• Minimum 5+ years of relevant experience in Marketing, Advertising or Communications
• Strong strategic ability to translate overarching brand strategies visually to create ease for the consumer, drive food crave, and elevate the Brand

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, and carwash
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and... honestly, too many good benefits to name

Salary Range: $121,600 to $135,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition.

Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position.

Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

At Taco Bell, we Live Más and invite you to do the same.

Take a seat at our table.

Bring your voice.

Bring you, just as you are, a Cultural Rebel.

We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.

We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here.

You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.